Global brand PUMA collaborated with designer Kallol Datta for his Autumn-Winter 2014 collection at the Wills India Fashion Week. Style maverick Kallol Datta's designs have always pushed the conventional boundaries of fashion - paving the way for a fitting collaboration with an edgy brand like PUMA.
The Kallol Datta 1955 collection showcased his artistic vision and approach to fashion with his signature touch of ethno-grunge. Each ensemble from Kallol Datta’s collection infuses his love for painting into the clothing with coded patterns and layers of fabric which can be distinctively seen in each and every outfit at Wills Lifestyle India Fashion Week 2014.
The collection saw the pairing of edgy sneakers with dresses, tunics and saris of bespoke cottons, silks and wool strongly reflecting the ethos of Kallol Datta 1955.
Talking about the collaboration PUMA India MD Mr. Rajiv Mehta opined – “PUMA has always been at the forefront where fashion and trends are concerned. Sportswear is trending as a fashion statement internationally and globally and we have world-renowned collaborations with designers such as Alexander McQueen and Mihara Yasuhiro. Closer home, Kallol Datta’s fearless take on stylish sportswear makes this a perfect fit for PUMA.”
Talking to Kallol Datta about the collaboration, the designer said, "With the Autumn Winter 2014 line - P A R A N O I A P R O N O I A, I wanted the vibe to go back to my design school roots. Very street to create a template for people looking to subscribe to an Indian subculture, at the very same time it had to look luxe.
"PUMA shoes were a perfect fit and the only brand of footwear I had in mind to reflect the feel of the collection. Cutting edge, great details and very exciting. The feedback post the show has been immense. Most of all people loved the pairing of PUMA with native garments like sarees."