Home / Knowledge / News / Apparel/Garments / Under Armour opens New York's first specialty retail store
Under Armour opens New York's first specialty retail store
28
Apr '14
Under Armour opened the doors of its newest specialty retail location at 583 Broadway in the SoHo neighborhood of New York City. With a focus on cutting-edge products and design, the SoHo Brand House is Under Armour's largest retail store to date and a stunning example of the brand's commitment to offering customers a superior shopping experience.
 
Featuring men's, women's and youth apparel, footwear and equipment, the SoHo Brand House will be New York City's premiere Under Armour retail destination to shop a full line of Under Armour products that make athletes look, feel and perform their best. 
 
The Under Armour Brand House will be staffed with highly-trained product category experts to ensure that all customers receive guidance and recommendations that are tailored to their unique training needs, with the end-goal of outfitting them in the perfect head-to-toe looks. To take the customized shopping experience to the next level, the SoHo Brand House will be the first store to feature Under Armour's Rowhouse Basement shop, where staff will provide private consultations to athletes, celebrities and VIP clientele in an intimate setting.
 
The Under Armour Brand House will feature nearly 10,000 square feet of interactive retail space that creates a fully immersive brand experience. Through the use of innovative technology, the Brand House will tell the brand story through digital displays that act as points of information, as well as inspiration. 
 
The store boasts an impressive marquee video wall made up of over two million LED lights as well as an athlete wall of fame that will feature some of the brand's most authentic and powerful ambassadors. The specialty retail concept for the Brand House has been successfully executed in other locations, including the brand's hometown in Baltimore, MD and Tysons Corner in McLean, VA.
 
"We are excited to open our first Brand House in New York City, one of the world's most dynamic retail centers," said Susie McCabe, Senior Vice President of Global Retail. "The Under Armour SoHo Brand House is our largest to date and provides us with a new opportunity to expand our mission to make all athletes better while empowering our consumers with an elevated and personalized shopping experience."
 
Under Armour's newest location will be a destination for customers to experience the brand's latest innovations, including the UA SpeedForm Apollo running shoe, the first-of-its-kind Armour39 performance monitoring system and new ArmourVent mesh technology. The SoHo Brand House will also be the first retail location to shop Under Armour's new men's elevated lifestyle collection, 35th & O. Localized New York products will be offered exclusively at the SoHo Brand House, celebrating the iconic legacy of the city in both sport and style.
 
About Under Armour, Inc.
Under Armour, the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. Under Armour's wholly owned subsidiary, MapMyFitness, powers one of the world's largest Connected Fitness communities. The Under Armour global headquarters is in Baltimore, Maryland.
 

Under Armour

Must ReadView All

Textiles | On 24th Jan 2017

Textile industry demands relaxation of laws from Budget

The upcoming Union Budget 2017-18 should focus on relaxing certain...

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Textiles | On 24th Jan 2017

Indian cotton consumption estimated at 290 lakh bales: CAI

The domestic consumption of cotton during the crop season 2016-17...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search