Home / Knowledge / News / Apparel/Garments / Dream Theatre & Adidas join to license AC Milan in India
Dream Theatre & Adidas join to license AC Milan in India
28
Apr '14
Hot on the heels of agreements with FIFA World Cup 2014 and Real Madrid CF, licensing and brand management agency Dream Theatre Pvt. Ltd are in the news again, this time to announce their partnership with Adidas to develop the licensing business of Italian footballing giants, AC Milan in India.
 
Acquiring its third partnership in sports licensing, Dream Theatre firmly cements their position as pioneers of the sports licensing business in India.
 
AC Milan is the second most successful football club in European football with 7 Champions league titles. In addition to this, they are also the second most successful club in Italian football having won 18 league titles. 
 
Their success on the pitch with football superstars like Mario Balotelli and Brazilians Kaka and Robinho have made the club one of the most recognizable brands in modern football. The popularity of European football leagues, which is broadcasted on satellite channels, has mushroomed among India's affluent middle class, which has resulted in AC Milan’s large fan base.
 
The association with Adidas to develop AC Milan’s licensing agreement will promote a range of merchandise’s across categories such as sporting goods, apparel, gifts and novelties, toys and games, electronics, back to school, stationery, home ware, home furnishing, personal care and more.  
 
Dream Theatre has started the process of looking for optimum licensing partnerships across these categories. The licensed merchandise’s will be available at leading retail chain stores, department stores and standalone outlets, along with popular e-commerce portals.
 

Dream Theatre Pvt. Ltd


Must ReadView All

Apparel/Garments | On 27th Jun 2017

Vietnam to build fashion, textile, trading centres

Vietnam's Ho Chi Minh City will build large centres for designing...

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search