Home / Knowledge / News / Apparel/Garments / Dream Theatre & Adidas join to license AC Milan in India
Dream Theatre & Adidas join to license AC Milan in India
28
Apr '14
Hot on the heels of agreements with FIFA World Cup 2014 and Real Madrid CF, licensing and brand management agency Dream Theatre Pvt. Ltd are in the news again, this time to announce their partnership with Adidas to develop the licensing business of Italian footballing giants, AC Milan in India.
 
Acquiring its third partnership in sports licensing, Dream Theatre firmly cements their position as pioneers of the sports licensing business in India.
 
AC Milan is the second most successful football club in European football with 7 Champions league titles. In addition to this, they are also the second most successful club in Italian football having won 18 league titles. 
 
Their success on the pitch with football superstars like Mario Balotelli and Brazilians Kaka and Robinho have made the club one of the most recognizable brands in modern football. The popularity of European football leagues, which is broadcasted on satellite channels, has mushroomed among India's affluent middle class, which has resulted in AC Milan’s large fan base.
 
The association with Adidas to develop AC Milan’s licensing agreement will promote a range of merchandise’s across categories such as sporting goods, apparel, gifts and novelties, toys and games, electronics, back to school, stationery, home ware, home furnishing, personal care and more.  
 
Dream Theatre has started the process of looking for optimum licensing partnerships across these categories. The licensed merchandise’s will be available at leading retail chain stores, department stores and standalone outlets, along with popular e-commerce portals.
 

Dream Theatre Pvt. Ltd

Must ReadView All

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Textiles | On 26th Apr 2017

Gap, Athleta to increase use of sustainable fibres

Gap, one of the world's most iconic apparel and accessories brand and ...

Textiles | On 26th Apr 2017

Shima Seiki releases Shima KnitPLM software

Shima Seiki Mfg., leading Japanese computerised flat knitting machine ...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search