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Lifestyle unveils summery & carefree vibe imbued SS line
May '14
Lifestyle International Pvt. Ltd, India’s leading shopping destination synonymous with fashion and gracious living, has unveiled its latest Spring Summer collection. Imbued with summery & carefree vibe, the collection is a reflection of Lifestyle’s cool youth centric campaign aptly named #StylePlay which showcases some of the biggest fashion trends of this season from across the globe. 
The collection is versatile and designed in mind keeping the young generation’s penchant to experiment with their looks expressing ‘Individualism’ and ‘Affinity to social media’. Shoppers will find ready-to-wear collection embracing the hottest new trends from across the globe.  The collection consists of cotton, linen, georgette, lace and sheer fabrics with nautical, floral and Aztec prints in vibrant and colourful hues as they add oomph to the wardrobe while helping to beat the summer heat. 
Collection highlights 
Western Collection: 
Summer perfect Nautical Chic line is reminiscent of beach vacation feel and finds its way onto a v ivid collection of cool cottons and linens in nautical shades of red, indigo, navy and white. Adding to the carefree and explorative spirit of the season are Comfort fit denims, dresses and tops with stripes and conversational prints. Lifestyle’s private label brand Ginger’s new collection epitomizes this exciting look. On the other hand, Code’s Bohemian Rhapsody themed collection brings out the hippie in you; this array exemplifies comfort chic through vibrant Aztec prints in cropped or layered silhouettes and loose, flowy cut in wide leg trousers and palazzo pants. Digitized floral prints, peppy wide leg trousers and palazzos in bright colours, embroidery reminisce the carnival festivities of summer outdoors. 
Ginger also offers a fresh new feminine line Summer Romance that redefines tender grace through pretty palette of lilac, aqua pastels, neon-ish peach and bright coral on sheer fabrics such as georgette, lace and poly crepe. An effusion of glitter through fabric coating, shiny sequins, zari embroidery and lace detailing in delicate colours of gold, silver and white creates a dazzling romantic look for an evening out with the girls or a coy date night. Whereas the Indigo Rush beats, as the name suggests is a chic repertoire ruled by calming shades of blue. Fuss free casual, Aztec detailing and feminine lace accentuate the fundamentals - denim, linen and cotton.  Smeared in comfort, the line comprises of fashion forward quintessentials. 

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