United Kingdom : Debenhams reports good sales in figure enhancing swimwear

InquiryNow

Please fill in your details to download the Table of Contents of this report for free. We also do customization of these reports so you can write to us at mi@fibre2fashion.com in case you need any other additional information.

Name

Company

Phone Number

Country

Comments

Advanced Search

Save the Dates! The Biggest Silk Expo Is Just Around the Corner! Know More! | Ad

Home / Knowledge / News / Apparel/Garments / Debenhams reports good sales in figure enhancing swimwear

Debenhams reports good sales in figure enhancing swimwear

05
May '14

A new generation of swimwear, credited with the ability to knock up to two inches off a woman’s waist, have been flying off the shelves as British women seek a flat stomach.

Sales of the swimming costumes incorporating the latest figure enhancing technology have soared, with high street retailer Debenhams reporting a rise of 87% of their shapewear bikinis and swimsuits since they hit the store a month ago.

The built-in tummy-tuck technology helps reduce unwanted inches, smooth bulges, lift buttocks and create curves in the right places to boost women’s body confidence as they prepare for the holiday season.

The inner lining of the shapewear swimwear is similar to spandex which is also used in the majority of tummy control underwear. With its great elasticity, yet light and comfortable wear ability, it is a quick fix for ladies who are fleeing abroad for warmer weather this summer.

British women keen to emulate celebrity Mums who have worked hard at their post-baby bikini bodies such as Lily Allen, Kim Kardashian and Beyoncé Knowles, but without the time or budget for personal training sessions, are happy to get a little extra help from the best-selling, instant tummy-tuck swimwear.

Natelle Baddeley head of accessories at Debenhams said: “There are very few women that don’t feel even a little self-conscious in a swimming costume, not just those that are new mums. Shapewear swimwear is fast becoming a woman’s secret weapon helping those of all shapes and sizes reveal an instantly slimmer silhouette – our best-selling sizes are 16-20.”

Baddeley continued: “Most women will tell you that being seen in a swimming costume becomes much less daunting if you know the one you are wearing actually flatters your figure, rather than highlighting every lump and bump.”

Fans of the body-shaping swimwear have the Ancient Greeks to thank. They introduced the world to the first figure-sculpting aids. These “shapers” were a form of girdle made of wool and later of leather. They looked very much like wide belts or even ropes.

Girdles in ancient times were often claimed to have magical powers. For instance, Ishtar, a goddess of Babylon, wore a girdle of fertility and Aphrodite’s girdle was associated with poetry. These predecessors of modern shapewear played an important role in the long history of garments used to shape and strengthen the body.

Debenhams

More Debenhams plc News... More Apparel/Garments News - United Kingdom...

Must ReadView All

Sanjay K Jain, managing director, TT Ltd

Textiles | On 21st Sep 2017

TT’s Sanjay Jain elected new chairman of CITI

The Confederation of Indian Textile Industry (CITI), the apex body...

Textiles | On 21st Sep 2017

NRF urges US lawmakers to lower corporate tax rates

The National Retail Federation (NRF) has written to the US Senate...

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Letter to Editor

RSS Feed

Search Companies

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No Skip

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No Skip

Active Poll

Do you see sustainability as a route to business growth?

Yes

74.5%

12.8%

Skip

12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No Skip

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes

61.7%

25.5%

Skip

12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No Skip

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes

87.2%

6.4%

Skip

6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes

70.2%

10.6%

Skip

19.1%

Total Votes: 47

E-News Insight

Subscribe Today and Get the
Latest News Update in Your Mail Box.