Home / Knowledge / News / Apparel/Garments / Destination Maternity opens Mexico's first shop-in-shops
Destination Maternity opens Mexico's first shop-in-shops
07
May '14
Destination Maternity Corporation, the world's leading maternity apparel retailer, announced the commencement of its planned expansion into Mexico with the opening of 46 Destination Maternity branded shop-in-shops through a previously announced international franchise agreement with El Puerto de Liverpool, S.A.B. de C.V., the largest department store operator in Mexico.
 
These shop-in-shops are located within El Puerto de Liverpool's Liverpool and Fabricas de Francia branded department stores across Mexico's major cities, including Mexico City, Guadalajara, Monterrey, Queretaro, Veracruz and Villahermosa. Each approximately 800 square foot shop-in-shop carries Destination Maternity's Motherhood Maternity branded maternity apparel, with select locations also carrying the Company's A Pea in the Pod branded maternity apparel.
 
The Company expects that Destination Maternity branded shop-in-shops will open in approximately 53 more El Puerto de Liverpool department stores over the next 12 months, bringing the total Destination Maternity branded shop-in-shops in Mexico to approximately 99. In addition, the Company expects that the first freestanding Destination Maternity store in Mexico will open in early Summer 2014. Located in Interlomas Mall in Mexico City, this 2,600 square-foot space will contain both Motherhood Maternity and A Pea in the Pod branded maternity apparel, and offer the complete Destination Maternity experience, including nursing apparel and accessories.
 
"We are very excited about our relationship with El Puerto de Liverpool and are very pleased with the quick pace of the rollout of the Destination Maternity, Motherhood Maternity and A Pea in the Pod brands in Mexico," said Ed Krell, Chief Executive Officer of Destination Maternity Corporation. "El Puerto de Liverpool has shown tremendous partnership and effort when it comes to ensuring that the execution of our brand within its shop-in-shops is consistent in all locations, from product presentation to customer service. We look forward to continuing our rollout in Mexico, both through shop-in-shops and freestanding stores, through this important franchise relationship."
 
El Puerto de Liverpool Chief Executive Officer Jorge A. Salgado said, "We are very pleased to launch this partnership with Destination Maternity, whose brands are recognized worldwide. We are sure that our customers will find this new offering very attractive and it will substantially improve our assortment in such a relevant category for our stores."  
 
Under a multi-year franchise agreement, Destination Maternity has granted El Puerto de Liverpool the right to operate branded retail locations and market merchandise in Mexico under the Company's Motherhood Maternity, A Pea in the Pod and Destination Maternity brands. El Puerto de Liverpool is the Company's distributor in Mexico of maternity and nursing apparel merchandise from Destination Maternity and suppliers designated by Destination Maternity. In addition to Mexico, Destination Maternity currently has franchise relationships in the Middle East and South Korea.
 

Destination Maternity

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search