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Men’s apparel brand Blumerq unveils trendy S/S14 line

May 07, 2014 (India)

Blumerq, a trendy clothesline for men with over 300 fashion stores nationwide, announced its spring and summer ’14 collection offering a wide range of exclusive casual’s apparel, from tees to polos, shirts, bottoms and denims. 
 
Blumerq Spring/Summer 2014 collection – This season’s collection expresses digital aesthetics & sensuous nature with interplay of colors & splashes of bright shades in tandem with Brand’s inspiration - Music.
 
The colour palette boasts of lime green, yellows and sea blues accompanied by gray tones in hazy print effects.SS14 collection is offered using various wash techniques giving a vintage summer feel.
 
Blumerq Tees and Polos – Crew and V neck Tees are crafted with Tie dye & ombre dye technique. Also, introducing a new range with special treatments by giving a washed down as well as a techno feel that can be worn both at a casual evening gathering or a leisure outing. The polos are in dark tones using different techniques from tie dye to color sprays. Apart from these, basic line of polos come in myriad of colors making it a must have in every youth’s wardrobe, be it the all-time Red, the flashy Yellow or the aqua shades to cool the summer.
 
Blumerq Shirts - Woven shirts are designed in Pastel bright from solid oxfords to space dye stripes. Medium checks in bright accent colors, Printed shirts in light weight cotton are balanced with linens and pinpoint oxford in neutral colors. This summer Blumerq is also introducing a new range of color blocked shirts in tonal colors that can be worn both at work and on a weekend.
 
Blumerq Bottoms and Denims - The casual bottoms are also getting colourful this summer from burnt brick red to the ever aqua green. It is not only the colors that are new, Blumerq have some trendiest fits that will add an edge to one’s look. Blumerq has a perfect pair for every knit tee or a woven shirt. The same goes for the denims; Blumerq is expanding the line with newer & trendier fits in various colors and washes, thus completing the Summer/Spring 14 collection.
 
About Blumerq
Blumerq a subsidiary of Blue Mercury was established in the early 2012 exclusively addressing the identity and aspirations of today’s youth. Their line epitomizes new, casual chic styles that will set every young man rolling in glamour and charisma. Speaking the universal language of music and yet, touching upon a wide range of styles, they have the trendiest options in Shirts, Tees, Polos, Shorts, Denims and Chinos.
 

BLUMERQ
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