Home / Knowledge / News / Apparel/Garments / Arvind Lifestyle picks IPL 7 to promote garment brands
Arvind Lifestyle picks IPL 7 to promote garment brands
08
May '14
In the race to increase brand visibility and strengthen consumer brand recall, Arvind Lifestyle Brands Ltd is now exploring various alternative platforms to connect with Indian consumers. Exploring various marketing avenues, the company aligns itself to the seventh season of India's most extravagant cricketing frenzy - the Indian Premier League (IPL 7). 
 
Through these associations and sponsorships with IPL cricket teams, Arvind Lifestyle Brands Ltd highlights its commitment towards engaging with its consumers on a platform they feel so passionately about the IPL. 
 
These strategic associations consist of Flying Machine and Ed Hardy as one of the sponsors each for Kings XI Punjab and Royal Challengers Bangalore, and U.S. Polo Assn. as one of the Principal Sponsors for Kolkata Knight riders.
 
Sharing his thoughts Mr. Alok Dubey, COO, Arvind Lifestyle Brands Ltd., said "We are very excited about these partnerships with IPL cricket teams. This format of cricketing has single-handedly glamourized the sport making it possible for aspirational fashion brands like ours to be a part of it. While conventional advertising in traditional media helps showcase merchandise and drive functional benefits, these associations help brands make a lasting emotional bond with consumers. And this, given today’s fast changing consumer preferences, is invaluable.”
 
About Arvind Lifestyle Brands Ltd:
Arvind Lifestyle Brands Ltd has been a pioneer in bringing international brands to India. The company has licensing relationships with many international Brands including U.S. POLO ASSN., Gant, Arrow, Izod, Nautica, Elle, Ed Hardy, Hanes, Cherokee, Mossimo and Geoffrey Beene.  Arvind also has a portfolio of 12 of its own brands including Flying Machine and also runs the India retail operations of British retailers Debenhams and Next. Arvind has a JV with Tommy Hilfiger for the Tommy Hilfiger business in India.  It also runs India’s largest value retail chain, Megamart.
 

Arvind Lifestyle Brands


Must ReadView All

Apparel/Garments | On 2nd May 2016

WB: B’desh can create more jobs with apparel exports

Clothing exports could create more and better jobs in Bangladesh if...

Courtesy: Skechers USA Inc

Apparel/Garments | On 2nd May 2016

Govt okays single brand retail for Skechers

Footwear maker Skechers USA Inc. has secured the government's...

Apparel/Garments | On 2nd May 2016

Amazon to invest more in India

Global e-commerce major Amazon plans to boost investment in its...

Interviews View All

Veronique Lee
Modavanti

Sustainable fashion is not necessarily pocket- friendly. Are consumers...

Makarand Palorkar
Candiani Denim S.p.A

Do you think there is still a lot of gap between the global demand and...

Paul Alger
UKFT

Do you suppose that brands from emerging fashion economies can beat the...

Mark Paterson
Technical Absorbents Ltd

<b><i>Mark Paterson, R&D manager of Technical Absorbents Ltd talks about...

Mohammad Hassan
Biax Fiberfilm

<b><i>About one in every 20 patients picks up an infection while...

Daniel Dayan
Fiberweb Plc.

<i><b>Daniel Dayan</b>, CEO of Fiberweb talks about the developments in...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search