After restricting itself to adult clothing for almost 50 years, Colombian menswear label Arturo Calle has ventured into kidswear in its quest for achieving new goals, reports Portafolio.
The Arturo Calle Kids brand would offer apparel for boys between ages 4 and 10. Initially, the products are being offered across the company’s 34 stores across Colombia, including the ones in Armenia, Bogota, Bucaramanga, Cali, Ibague, Manizales, Medellin, Neiva, Pasto, Popayan and Santa Marta.
Initially, the company has made an investment of one billion Colombian pesos for the kidswear line. The company plans to open exclusive kidswear stores both in Colombia and abroad once its business consolidates.
Businessman Arturo Calle said the branching of the company into kidswear is a natural evolution, as has happened with many other international brands.
According to him, the children’s clothing line would also have the same features as its adult label, i.e. it will offer quality, innovative designs and low prices.
Arturo Calle established his signature brand in 1965 in around 8 metres of space in San Victorino sector in Bogotá. Today, the brand not only designs manufactures its own clothing using imported fabrics and materials, but it also retails apparel and accessories for men in over 70 stores in major cities of Colombia, Panama and Costa Rica.