Home / Knowledge / News / Apparel/Garments / Pepsi debuts its first-ever global fashion capsule line
Pepsi debuts its first-ever global fashion capsule line
22
May '14
In a global first, Pepsi showcases its inaugural Live for Now Capsule Collection.Designed to enliven the brand's 2014 football campaign, the Pepsi "Live For Now" collection features streetwear, accessories and electronics created in partnership with a mix of both iconic and cutting-edge international designers including Original Penguin by Munsingwear, B&O PLAY, Gents, Goodlife, Del Toro and SHUT.
 
The collection will be available at leading retailers – Bloomingdale's in the U.S., colette in Paris and Liberty in London.
 
Pepsi Showcases Its First-Ever Global Live for Now Capsule Collection
The pinnacle of the Pepsi "The Art of Football" program, the collection brings distinctive, vibrant artwork from six of the hottest street artists around the world – the UK's professional doodle bomber, Hattie Stewart; Argentinian urban artist, Jaz; Brazilian illustrator and street artist Ricardo AKN; Spanish-based visual artist Zosen; Merijn Hos, visual artist from the Netherlands; and Argentinian street artist Ever – to life in a fresh, exciting way beyond the canvas.
 
"We were inspired by the link between the sport of football and the world of art – both places where passion leads to great acts of creativity. Motivated by our 2014 global football campaign, the Pepsi 'Live for Now' Capsule Collection brings the best of art and football to life," said Kristin Patrick, Pepsi Global Chief Marketing Officer, PepsiCo Global Beverages Group. 
 
"Our first-of-its-kind art collection, 'The Art of Football,' was unveiled in a gallery, then spread across the streets of the world with our out-of-home campaign and now as a collection that a young, style-savvy generation will covet. Pepsi has been a cultural icon for many years and we celebrate the ability of our brand to find a new place in consumers' hearts and minds. The Pepsi 'Live for Now' collection is both wearable and enviable, combining the best design with the joy of living in the now."
 
The Pepsi "Live for Now" Capsule Collection features a range of products across categories, including fashion apparel and accessories, electronics and skateboards. The line consists of men's t-shirts, zip jackets and swim trunks from Original Penguin, high-quality headphones from Bang & Olufsen's B&O PLAY line, baseball caps from Gents, luxury t-shirt jerseys and sweatshirts from Goodlife, handmade leather chukka sneakers and slippers from Del Toro and artful skateboards from SHUT – with all items displaying one of the artists' inspired designs.
 
The Pepsi "Live for Now" Capsule Collection makes its debut at Bloomingdale's New York City flagship and 15 stores across the U.S., as well as at participating designers' storefronts and online e-commerce. Additionally, colette in Paris will carry the collection and Liberty in London will feature the Original Penguin items.
 

Pepsi


Must ReadView All

Textiles | On 18th Aug 2017

Turkey imposes temporary duty on POY from 7 countries

Turkish ministry of economy has announced imposition of provisional...

Textiles | On 18th Aug 2017

GST return filing deadline for transitional credit

For businesses who want to avail the transitional input tax credit...

Apparel/Garments | On 18th Aug 2017

AEPC wants clarity on minimum wages for garment sector

The Apparel Export Promotion Council (AEPC) has urged the Indian...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search