Home / Knowledge / News / Apparel/Garments / Pepsi debuts its first-ever global fashion capsule line
Pepsi debuts its first-ever global fashion capsule line
22
May '14
In a global first, Pepsi showcases its inaugural Live for Now Capsule Collection.Designed to enliven the brand's 2014 football campaign, the Pepsi "Live For Now" collection features streetwear, accessories and electronics created in partnership with a mix of both iconic and cutting-edge international designers including Original Penguin by Munsingwear, B&O PLAY, Gents, Goodlife, Del Toro and SHUT.
 
The collection will be available at leading retailers – Bloomingdale's in the U.S., colette in Paris and Liberty in London.
 
Pepsi Showcases Its First-Ever Global Live for Now Capsule Collection
The pinnacle of the Pepsi "The Art of Football" program, the collection brings distinctive, vibrant artwork from six of the hottest street artists around the world – the UK's professional doodle bomber, Hattie Stewart; Argentinian urban artist, Jaz; Brazilian illustrator and street artist Ricardo AKN; Spanish-based visual artist Zosen; Merijn Hos, visual artist from the Netherlands; and Argentinian street artist Ever – to life in a fresh, exciting way beyond the canvas.
 
"We were inspired by the link between the sport of football and the world of art – both places where passion leads to great acts of creativity. Motivated by our 2014 global football campaign, the Pepsi 'Live for Now' Capsule Collection brings the best of art and football to life," said Kristin Patrick, Pepsi Global Chief Marketing Officer, PepsiCo Global Beverages Group. 
 
"Our first-of-its-kind art collection, 'The Art of Football,' was unveiled in a gallery, then spread across the streets of the world with our out-of-home campaign and now as a collection that a young, style-savvy generation will covet. Pepsi has been a cultural icon for many years and we celebrate the ability of our brand to find a new place in consumers' hearts and minds. The Pepsi 'Live for Now' collection is both wearable and enviable, combining the best design with the joy of living in the now."
 
The Pepsi "Live for Now" Capsule Collection features a range of products across categories, including fashion apparel and accessories, electronics and skateboards. The line consists of men's t-shirts, zip jackets and swim trunks from Original Penguin, high-quality headphones from Bang & Olufsen's B&O PLAY line, baseball caps from Gents, luxury t-shirt jerseys and sweatshirts from Goodlife, handmade leather chukka sneakers and slippers from Del Toro and artful skateboards from SHUT – with all items displaying one of the artists' inspired designs.
 
The Pepsi "Live for Now" Capsule Collection makes its debut at Bloomingdale's New York City flagship and 15 stores across the U.S., as well as at participating designers' storefronts and online e-commerce. Additionally, colette in Paris will carry the collection and Liberty in London will feature the Original Penguin items.
 

Pepsi


Must ReadView All

Apparel/Garments | On 24th Jun 2017

JD enters into strategic partnership with Farfetch

E-commerce giant, JD, China's largest retailer, and Farfetch, the...

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search