India’s largest fashion e-commerce retailer, Myntra.com, has elevated the glamour quotient on the online space with the unfurling of their new in-house property, Fashion Icon of the Month.
The charismatic Bollywood actress Chitrangada Singh was crowned Myntra Fashion Icon for the current month at an event that was held today in the organization. The event saw the actress share her innate style secrets that will help customers look their gorgeous best.
The actress engaged with customers by revealing five trendiest looks that, in her opinion, are topping the style charts this season. This comprised of three stunning looks for women and two trendy looks for men. Dainty and efflorescent, the first look depicted a floral charm that stood for timeless beauty. The second look captured the essence of the urbane working woman who is chic and petite but equally efficient.
Chitrangada’s third pick was a sophisticated and refined look that portrayed an effortless elegance. The actress chose a dapper easygoing look for men, which was minimalistic yet stylish. The fifth look was a crisp formal look for men, which was ideal for the trendy perfectionist. The employees walked the ramp showcasing Chitrangada’s favorite looks at a fashion show, while the fashionista described each look and shared style tips with the audience.
Speaking on the occasion, the gorgeous Chitrangada Singh said, “I have always believed that fashion is about being comfortable in your own skin and carrying your attire confidently and with panache. With this simple mantra, you can redefine fashion trends and become a dainty fashion diva in your own right. In my opinion, fashion is what’s available and style is what ‘YOU’ choose and Myntra.com captures this essence perfectly by offering trendy apparel for each occasion for every customer segment.”
Myntra.com, the ultimate fashion destination for online shopping, endeavors to provide customers an engaging experience that makes shopping online come alive for them. With this event, Myntra.com enabled the winners of the Look Good Fashion Icon of the Month contest to meet and interact with the actress in a unique opportunity that brought the most sophisticated fashion trends closer to the lives of theselucky shoppers.
“Shoppers are increasingly looking for ways to engage with their favorite brands and Myntra.com has always endeavored to make online shopping interactive and exciting for its customers. With this property (Fashion Icon of the Month), Myntra.com will provide shoppers a one of a kind opportunity to get fashion tips from their favorite and most stylish fashion evangelists of the industry on an ongoing basis”, said Vikas Ahuja, Chief Marketing Officer, Myntra.
After the phenomenal success of initiatives like the Indian Fashion League and the Online Treasure Hunt, Fashion Icon of the Month is the latest offering by Myntra.com to make online shopping an enjoyable experience for online shoppers in the country.