Home / Knowledge / News / Apparel/Garments / Myntra crowns Actor Chitrangada as 'Fashion Icon of month'
Myntra crowns Actor Chitrangada as 'Fashion Icon of month'
22
May '14
India’s largest fashion e-commerce retailer, Myntra.com, has elevated the glamour quotient on the online space with the unfurling of their new in-house property, Fashion Icon of the Month.
 
The charismatic Bollywood actress Chitrangada Singh was crowned Myntra Fashion Icon for the current month at an event that was held today in the organization. The event saw the actress share her innate style secrets that will help customers look their gorgeous best.
 
The actress engaged with customers by revealing five trendiest looks that, in her opinion, are topping the style charts this season. This comprised of three stunning looks for women and two trendy looks for men. Dainty and efflorescent, the first look depicted a floral charm that stood for timeless beauty. The second look captured the essence of the urbane working woman who is chic and petite but equally efficient. 
 
Chitrangada’s third pick was a sophisticated and refined look that portrayed an effortless elegance. The actress chose a dapper easygoing look for men, which was minimalistic yet stylish. The fifth look was a crisp formal look for men, which was ideal for the trendy perfectionist. The employees walked the ramp showcasing Chitrangada’s favorite looks at a fashion show, while the fashionista described each look and shared style tips with the audience.
 
Speaking on the occasion, the gorgeous Chitrangada Singh said, “I have always believed that fashion is about being comfortable in your own skin and carrying your attire confidently and with panache. With this simple mantra, you can redefine fashion trends and become a dainty fashion diva in your own right. In my opinion, fashion is what’s available and style is what ‘YOU’ choose and Myntra.com captures this essence perfectly by offering trendy apparel for each occasion for every customer segment.”
 
Myntra.com, the ultimate fashion destination for online shopping, endeavors to provide customers an engaging experience that makes shopping online come alive for them. With this event, Myntra.com enabled the winners of the Look Good Fashion Icon of the Month contest to meet and interact with the actress in a unique opportunity that brought the most sophisticated fashion trends closer to the lives of theselucky shoppers.
 
“Shoppers are increasingly looking for ways to engage with their favorite brands and Myntra.com has always endeavored to make online shopping interactive and exciting for its customers. With this property (Fashion Icon of the Month), Myntra.com will provide shoppers a one of a kind opportunity to get fashion tips from their favorite and most stylish fashion evangelists of the industry on an ongoing basis”, said Vikas Ahuja, Chief Marketing Officer, Myntra.
 
After the phenomenal success of initiatives like the Indian Fashion League and the Online Treasure Hunt, Fashion Icon of the Month is the latest offering by Myntra.com to make online shopping an enjoyable experience for online shoppers in the country.
 

Myntra.com


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.8%
No
13.0%
Skip
10.1%

Total Votes: 69

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.3%
No
27.5%
Skip
10.1%

Total Votes: 69

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.5%
No
10.1%
Skip
4.3%

Total Votes: 69

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.4%
No
11.6%
Skip
13.0%

Total Votes: 69


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search