Target Corp. announced it has further strengthened its marketing organization with the hiring of Kristi Argyilan as senior vice president, media and guest engagement.
Argyilan joins the company effective June 2 and will be responsible for leading and integrating the company’s paid, earned, owned and shared media initiatives. Argyilan comes to the Target from IPG Mediabrands where she was most recently the president, Magna Global, North America. She has also held senior positions with advertising and integrated marketing agencies including Arnold, Hill Holiday, and Goodby, Silverstein & Partners.
“Kristi is known nationally as a transformational, digitally savvy marketer. As Target continues to accelerate our efforts to innovate and evolve, her expertise in leveraging today’s dynamic media mix will help us connect with Target’s guests in new and different ways,” said Jeff Jones, executive vice president, chief marketing officer at Target.
“Across our industry, leaders are working to modernize how they connect paid, owned, earned and shared media, and I believe Target has a tremendous opportunity to lead in this evolving space,” says Argyilan. “I’m honored to have been tapped to lead these efforts during what is a remarkable time for Target.”
Minneapolis-based Target Corporation serves guests at 1,924 stores – 1,797 in the United States and 127 in Canada – and at Target.com. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week.