Alvanon, the global fashion industry’s leading fashion sizing and fit expert, has committed over £50,000 worth of world class technical fit forms and pattern blocks to Fashion Enter, a groundbreaking garment manufacturing and training centre of excellence based in The Factory, Haringey, North London.
The technical fit AlvaForms and AlvaBlock pattern templates will be used in Fashion Enter’s Stitching Academy, established with the support of online fashion retailer ASOS.com, to give young people recognised apprenticeships in technical sewing and production skills.
The Fashion Enter enterprise is showing by example that it is possible to fill the UK’s sewing and technical skills’ gap and re-build a viable and sustainable UK-based manufacturing sector.
Alvanon’s AlvaForm donation will put world class garment sizing and fit tools in the hands of Fashion Enter’s experienced production team and apprentices enabling them to design and produce ‘best’ fitting garments for fashion clients that include ASOS.com, John Lewis, Marks & Spencer and Topshop.
It is the second donation of its kind Alvanon has made following the launch of its global Fashion Fit Movement; an initiative aimed at helping restore and revitalise technical sewing skills and local manufacturing hubs in the US, Europe and Far East. As part of its global fashion fit initiative, Alvanon has committed to donate its technical fit tools and consultancy services to selected apparel design and manufacturing businesses that are rebuilding their local production capabilities, and to industry associations that support local production efforts.
Commenting on the donation to Fashion Enter, Jenny Holloway its founder and chief executive officer said, “We are striving to achieve the highest possible production and training standards. Alvanon’s donation will enable our sewing professionals and apprentices to size and fit garments accurately and consistently across the production process.
"She added, “I cannot overstate how important it is to produce clothes that satisfy the sizing and fit requirements of our customers – it means they get clothes that fit more of their customers better, this leads to greater customer loyalty, increased demand and translates into repeat business for us. We are indebted to Alvanon for its support.”