Home / Knowledge / News / Apparel/Garments / Barneys adds personalized internal search feature to site
Barneys adds personalized internal search feature to site
31
May '14
Barneys New York, the luxury specialty retailer, announces a relaunched search function for Barneys.com, developed in collaboration with Rich Relevance. The more robust product leverages site-wide customer behavior and merchant intelligence to create a personalized search experience that goes beyond collaborative filtering. This new product is part of Barneys New York’s ongoing efforts to personalize Barneys.com for a customized digital shopping experience.
 
“Internal search continues to be one of the most important features of site experience,” said Matthew Woolsey, Executive Vice President, Digital, Barneys New York. “Now, with the ability to deliver personalized, targeted product recommendations, we’ve introduced something new to the digital luxury marketplace that will continue to improve the customer experience for Barneys.com."
 
The search function provides intelligent auto-complete and real-time product recommendations – with continuous optimization to ensure the display of the most relevant results based on each term. Shoppers who engage with the auto-complete terms convert at a rate 6 times higher than average, and those who engage with the product recommendations convert at a rate 10 times higher than average.
 
The new capabilities were designed, developed and launched in under 8 weeks using RichRelevance’s powerful personalization platform and flexible APIs. Moving forward, new functionalities will be introduced, including recommendations reflecting each individual’s shopping and buying behavior, as well as relevant editorial content and campaigns. Leveraging content from Barneys’ luxury editorial site, The Window, stories will be geo-targeted or directed to customers in real time based on what they are searching for.
 
The improved search function is the latest step Barneys New York has taken in strengthening its digital experience. Beginning in February 2011 with the launch of The Window, the redesign continued with the implementation of new interactive and social features, shoppable lookbooks and videos, the launch of the HTML5 mobile site along with many improved site features and functionality enhancements. A new iPad app was launched in April, and a redesigned Barneys.com and BarneysWarehouse.com will be unveiled later this year.
 
Since the redesign began, Barneys.com has been recognized with several awards, including Luxury Institute's Best Luxury Retail Site in 2012, a Webby for Best Digital Campaign in 2013, and an OMMA Award for Best Retail Website in 2013.
 
About Barneys New York
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer renowned for having the most discerning edit from the world’s top designers, including women’s and men’s ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays.
 

Barneys New York

Must ReadView All

Courtesy: India ITME

Textiles | On 8th Dec 2016

Industry needs to create 1cr jobs in 3yrs: Kavita Gupta

Sharing several initiatives laid out by the government in R&D,...

Textiles | On 8th Dec 2016

Package will boost made-ups sector: SIMA

The reforms package approved by the Union Cabinet to boost employment ...

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search