Home / Knowledge / News / Apparel/Garments / Under Armour signs multi-year partnership with Cruz Azul
Under Armour signs multi-year partnership with Cruz Azul
May '14
Under Armour and Cruz Azul announced their new partnership at a press conference in Mexico City. Beginning in the 2014-15 season the brand will design and supply match day kits, training kits, and athletic equipment for the eight time Primera División champion and winners of the 2013-14 CONCACAF Champions League.
The 5-year agreement includes in-stadium signage, marketing use of club trademarks, and outfitting rights for the club's youth teams.
"Cruz Azul is dedicated to winning trophies and the passion they bring to the sport of football never wavers," said Matt Mirchin, EVP, Global Marketing, Under Armour. "They are one of the most decorated clubs in Latin America and their perennial domestic success continues to elevate their global significance. This partnership will go a long way in expanding our presence in football."
Under Armour is the technical partner for Tottenham Hotspur of the Barclays Premier League, Colo-Colo of the Chilean Primera División and Toluca of Mexico's Primera División. Boxing sensation Canelo Alvarez, Toluca and Mexico national team goalkeeper, Alfredo Talavera, and Toluca standout Raúl Nava, are all members of brand's elite roster of world-class athletes who train and compete in Under Armour performance footwear, apparel and equipment.

Under Armour

Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Courtesy: TAL Group

Apparel/Garments | On 24th Oct 2016

TAL’s new garment factory goes operational in Vietnam

A new garment factory of the Hong Kong based TAL Group has become...

Information Technology | On 24th Oct 2016

X-Rite Pantone unveils appearance exchange file format

X-Rite Pantone, X-Rite Incorporated subsidiary that offers colour...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search