Home / Knowledge / News / Apparel/Garments / Spreadshirt brings campaign design for every emotion to UK
Spreadshirt brings campaign design for every emotion to UK
04
Jun '14
Spreadshirt has brought its European TV campaign to the UK, for the first time since 2012. The e-commerce platform that enables people and brands to create, sell and buy ideas on merchandising is targeting the ITV Central and ITV Meridian regions from the 2nd to 22nd June. The 10 and 20 second adverts are aimed at 25-40 year olds and will be broadcast from early morning coffee until post peak viewing, later in the evening.
 
Spreadshirt’s first TV campaign for 2014 was designed by Spreadshirt and DC Media Networks. It is aimed at consumers with a simple and effective message: "Designs for every emotion, products for every occasion." Spreadshirt lets you share all the emotions of everyday life, whatever they may be. The spot portraits characters from everyday life expressing their emotions and feelings on t -shirts. 
 
The campaign has been rolling out across Europe in Germany, France and for the first time, Sweden. In the autumn, Spreadshirt will be targeting its business-to-business audience with a further advertising campaign in Germany & France.
 
"Clothing is always a statement, especially when it is equipped with an individual and matching slogan or image. The UK has a long tradition of people expressing their personalities on a T-Shirt. TV is a key driver for us to harness this growing trend” says Philip Rooke, CEO of Spreadshirt. He continued, “Many consumers start their customer journey through the TV screen then use their mobile devices to research or create an initial design idea. Then later, they complete the purchase on a desktop. We’re already present online and mobile, so we’re looking to connect these up with the TV. We also think that increased understanding and analysis of this process will sustainably shape our success in the coming years."
 

Spreadshirt


Must ReadView All

Courtesy: Industriall Union

Textiles | On 24th May 2016

Indian unions to step up organising in textile sector

IndustriALL Global Union affiliates in India discussed strategies and ...

Courtesy: BSR

Apparel/Garments | On 24th May 2016

BSR flags child labour in Myanmar industries

Business for Social responsibility (BSR), a global nonprofit...

Textiles | On 24th May 2016

Nandan Terry to set up Rs. 500-cr terry towel plant

Gujarat-based diversified textile player, Chiripal Group, is setting...

Interviews View All

Victor Chao
Esmetex

Could you describe the global market for sportswear? Which are the...

Binoy Ravjani
Hero's Fashion

What are the latest trends in hand block printing?

Frank Gossmann
Rotorcraft AG

What new innovations did Rotorcraft exhibit at the recent textile...

Steve Cole
Xerium Technologies

<b><i>Steve Cole of Xerium Technologies discusses the industry. Xerium is...

Kevin Nelson
TissueGen

<b><i>Kevin Nelson, Chief Scientific Officer, TissueGen discusses the...

Paolo Ocleppo
Sandvik Hyperion

<b><i>Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search