Spreadshirt has brought its European TV campaign to the UK, for the first time since 2012. The e-commerce platform that enables people and brands to create, sell and buy ideas on merchandising is targeting the ITV Central and ITV Meridian regions from the 2nd to 22nd June. The 10 and 20 second adverts are aimed at 25-40 year olds and will be broadcast from early morning coffee until post peak viewing, later in the evening.
Spreadshirt’s first TV campaign for 2014 was designed by Spreadshirt and DC Media Networks. It is aimed at consumers with a simple and effective message: "Designs for every emotion, products for every occasion." Spreadshirt lets you share all the emotions of everyday life, whatever they may be. The spot portraits characters from everyday life expressing their emotions and feelings on t -shirts.
The campaign has been rolling out across Europe in Germany, France and for the first time, Sweden. In the autumn, Spreadshirt will be targeting its business-to-business audience with a further advertising campaign in Germany & France.
"Clothing is always a statement, especially when it is equipped with an individual and matching slogan or image. The UK has a long tradition of people expressing their personalities on a T-Shirt. TV is a key driver for us to harness this growing trend” says Philip Rooke, CEO of Spreadshirt. He continued, “Many consumers start their customer journey through the TV screen then use their mobile devices to research or create an initial design idea. Then later, they complete the purchase on a desktop. We’re already present online and mobile, so we’re looking to connect these up with the TV. We also think that increased understanding and analysis of this process will sustainably shape our success in the coming years."