Home / Knowledge / News / Apparel/Garments / Spreadshirt brings campaign design for every emotion to UK
Spreadshirt brings campaign design for every emotion to UK
04
Jun '14
Spreadshirt has brought its European TV campaign to the UK, for the first time since 2012. The e-commerce platform that enables people and brands to create, sell and buy ideas on merchandising is targeting the ITV Central and ITV Meridian regions from the 2nd to 22nd June. The 10 and 20 second adverts are aimed at 25-40 year olds and will be broadcast from early morning coffee until post peak viewing, later in the evening.
 
Spreadshirt’s first TV campaign for 2014 was designed by Spreadshirt and DC Media Networks. It is aimed at consumers with a simple and effective message: "Designs for every emotion, products for every occasion." Spreadshirt lets you share all the emotions of everyday life, whatever they may be. The spot portraits characters from everyday life expressing their emotions and feelings on t -shirts. 
 
The campaign has been rolling out across Europe in Germany, France and for the first time, Sweden. In the autumn, Spreadshirt will be targeting its business-to-business audience with a further advertising campaign in Germany & France.
 
"Clothing is always a statement, especially when it is equipped with an individual and matching slogan or image. The UK has a long tradition of people expressing their personalities on a T-Shirt. TV is a key driver for us to harness this growing trend” says Philip Rooke, CEO of Spreadshirt. He continued, “Many consumers start their customer journey through the TV screen then use their mobile devices to research or create an initial design idea. Then later, they complete the purchase on a desktop. We’re already present online and mobile, so we’re looking to connect these up with the TV. We also think that increased understanding and analysis of this process will sustainably shape our success in the coming years."
 

Spreadshirt

Must ReadView All

Apparel/Garments | On 24th Apr 2017

ColDesi launches latest direct to garment printer

ColDesi, a pioneer in the direct to garment printer business, has...

Textiles | On 24th Apr 2017

US’ textile manufacturers applaud Buy American order

US' National Council of Textile Organisations has favoured President...

Courtesy: NASA/JPL-Caltech

Textiles | On 24th Apr 2017

NASA designing advanced woven metal fabrics for space

Scientists at NASA are designing advanced woven metal fabrics for a...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search