Home / Knowledge / News / Apparel/Garments / Herff Jones rebrands company 'Varsity Brands'
Herff Jones rebrands company 'Varsity Brands'
04
Jun '14
Herff Jones, a dynamic portfolio of brands designed to elevate the student experience, promotes participation and celebrate academic and athletic achievement, announced a comprehensive rebranding effort that reflects the company's accelerated growth, enhanced collaboration and improved ability to serve customers.
 
This action follows the May 2013 combination of three businesses – Herff Jones, Varsity, and BSN SPORTS – into the largest "K-through-College" sales force with more than 1,000 sales professionals dedicated to providing products and services to the school and institutional markets.
 
Effective this day, the combined Company will be referred to as Varsity Brands. As part of this rebranding effort, The legacy Herff Jones business will continue to be identified as "Herff Jones," and will include the tagline, "A Varsity ACHIEVEMENT Brand;" BSN SPORTS will be identified as "BSN SPORTS," with the tagline, "A Varsity SPORT Brand;" and, Varsity will become "Varsity Spirit" to differentiate it from Varsity Brands, the new enterprise brand.
 
"Our three complementary businesses in the educational and institutional markets share a common target customer, today's youth, and a desire to inspire, champion and foster greater self-confidence and camaraderie for students engaged in sport, spirit and achievement," said Jeff Webb, Chief Executive Officer of Varsity Brands.
 
"In light of this, our businesses requires – and our customers deserve – a more integrated and cohesive partner.  Moving forward as 'Varsity Brands' will allow us to collaborate with educators, coaches, and students to build school pride, student engagement, and community spirit, in a more integrated and game-changing manner."
 
As an initial step and complement to the rebranding effort, Varsity Brands has commissioned a study on the effect that school spirit and engagement has on student achievement. Building on this effort, key pilot programs are already underway that are intended to showcase the benefits of a singular and focused vision for customers.
 

Varsity Brands


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.8%
No
13.0%
Skip
10.1%

Total Votes: 69

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.3%
No
27.5%
Skip
10.1%

Total Votes: 69

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.5%
No
10.1%
Skip
4.3%

Total Votes: 69

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.4%
No
11.6%
Skip
13.0%

Total Votes: 69


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search