Home / Knowledge / News / Apparel/Garments / Herff Jones rebrands company 'Varsity Brands'
Herff Jones rebrands company 'Varsity Brands'
04
Jun '14
Herff Jones, a dynamic portfolio of brands designed to elevate the student experience, promotes participation and celebrate academic and athletic achievement, announced a comprehensive rebranding effort that reflects the company's accelerated growth, enhanced collaboration and improved ability to serve customers.
 
This action follows the May 2013 combination of three businesses – Herff Jones, Varsity, and BSN SPORTS – into the largest "K-through-College" sales force with more than 1,000 sales professionals dedicated to providing products and services to the school and institutional markets.
 
Effective this day, the combined Company will be referred to as Varsity Brands. As part of this rebranding effort, The legacy Herff Jones business will continue to be identified as "Herff Jones," and will include the tagline, "A Varsity ACHIEVEMENT Brand;" BSN SPORTS will be identified as "BSN SPORTS," with the tagline, "A Varsity SPORT Brand;" and, Varsity will become "Varsity Spirit" to differentiate it from Varsity Brands, the new enterprise brand.
 
"Our three complementary businesses in the educational and institutional markets share a common target customer, today's youth, and a desire to inspire, champion and foster greater self-confidence and camaraderie for students engaged in sport, spirit and achievement," said Jeff Webb, Chief Executive Officer of Varsity Brands.
 
"In light of this, our businesses requires – and our customers deserve – a more integrated and cohesive partner.  Moving forward as 'Varsity Brands' will allow us to collaborate with educators, coaches, and students to build school pride, student engagement, and community spirit, in a more integrated and game-changing manner."
 
As an initial step and complement to the rebranding effort, Varsity Brands has commissioned a study on the effect that school spirit and engagement has on student achievement. Building on this effort, key pilot programs are already underway that are intended to showcase the benefits of a singular and focused vision for customers.
 

Varsity Brands

Must ReadView All

Textiles | On 26th Sep 2016

Aleph unveils new LaForte wide format inkjet printers

Aleph, developer of a complete range of innovative digital printing...

Textiles | On 26th Sep 2016

Hank yarn delivery lead times to handloom sector high: Study

A study has concluded that hank yarn delivered by the National...

Textiles | On 26th Sep 2016

GOTS to organise first national seminar in Bangladesh

The Global Organic Textile Standard (GOTS), the Germany based not for ...

Interviews View All

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search