Home / Knowledge / News / Apparel/Garments / Herff Jones rebrands company 'Varsity Brands'
Herff Jones rebrands company 'Varsity Brands'
04
Jun '14
Herff Jones, a dynamic portfolio of brands designed to elevate the student experience, promotes participation and celebrate academic and athletic achievement, announced a comprehensive rebranding effort that reflects the company's accelerated growth, enhanced collaboration and improved ability to serve customers.
 
This action follows the May 2013 combination of three businesses – Herff Jones, Varsity, and BSN SPORTS – into the largest "K-through-College" sales force with more than 1,000 sales professionals dedicated to providing products and services to the school and institutional markets.
 
Effective this day, the combined Company will be referred to as Varsity Brands. As part of this rebranding effort, The legacy Herff Jones business will continue to be identified as "Herff Jones," and will include the tagline, "A Varsity ACHIEVEMENT Brand;" BSN SPORTS will be identified as "BSN SPORTS," with the tagline, "A Varsity SPORT Brand;" and, Varsity will become "Varsity Spirit" to differentiate it from Varsity Brands, the new enterprise brand.
 
"Our three complementary businesses in the educational and institutional markets share a common target customer, today's youth, and a desire to inspire, champion and foster greater self-confidence and camaraderie for students engaged in sport, spirit and achievement," said Jeff Webb, Chief Executive Officer of Varsity Brands.
 
"In light of this, our businesses requires – and our customers deserve – a more integrated and cohesive partner.  Moving forward as 'Varsity Brands' will allow us to collaborate with educators, coaches, and students to build school pride, student engagement, and community spirit, in a more integrated and game-changing manner."
 
As an initial step and complement to the rebranding effort, Varsity Brands has commissioned a study on the effect that school spirit and engagement has on student achievement. Building on this effort, key pilot programs are already underway that are intended to showcase the benefits of a singular and focused vision for customers.
 

Varsity Brands

Must ReadView All

Courtesy: Applied DNA Sciences

Apparel/Garments | On 24th Feb 2017

SigNatureT DNA can help prevent apparel counterfeiting

SigNatureT DNA is forensic molecular tag by Applied DNA Sciences...

Textiles | On 24th Feb 2017

Pakistan's textile exports down 1.54% in July-Jan FY17

The value of textile and garment exports made by Pakistan decreased...

Courtesy: The Irish News/Christian Cowan (Google)

Fashion | On 24th Feb 2017

Google & Christian Cowan create 'really blue' jeans

Google has partnered with British fashion designer Christian Cowan to ...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search