Home / Knowledge / News / Apparel/Garments / Apparel brand Free People to open New York's 10th store
Apparel brand Free People to open New York's 10th store
05
Jun '14
Specialty clothing brand, Free People, is set to open at The Westchester in White Plains, NY on June 13th, 2014. The new boutique will be the company’s 95th store, and the 10th in New York State. Free People’s iconic bohemian apparel and accessories will be housed within a 2,555 square foot retail space where White Plains residents will have the opportunity to shop an assortment specially curated for them.
 
"We are delighted to bring Free People to Westchester County," says Beth Wehagen, Free People Director of Retail. "As a destination retail location and home to some of the most fashionable and well-known retailers, The Westchester makes a great backdrop for our newest boutique.”
 
At opening, The Westchester Free People boutique will carry a wide assortment of high summer must-haves. The local market offers Free People an opportunity to carry specialty high-end pieces such as leather jackets and handbags with hand-touched details which are not frequently offered in-store. 
 
In apparel and accessories, the brand will stay true to its carefree feel in presenting a modern bohemian aesthetic with a mixture of tomboy cool and feminine sheer details. Color, print, embroidery, and embellishment will be prominent across an assortment of printed dresses, rompers, easy knits, denim, skirts, and shorts. To round out Free People wardrobes, the location will also house the brand’s Intimately Free People line of bras, undies, slips, seamless layering pieces, and loungewear.
 
The boutique is designed to feel like a Free People girl’s workshop. Customers will be welcomed through a custom steel storefront featuring natural brick pavers and doors with handmade hardware. Materials such as natural rough sawn white wood, wide plank wood floors, white bead board walls, and blackened steel elements create a rustic feel throughout. 
 
Feminine touches of glitter plaster walls, patchwork curtains, and twinkle lights balance out the tougher materials. Seven fitting rooms are housed in the space, and vibrant color is featured behind the cash wrap with a wooden crate and yarn installation.
 
“We are thrilled that Free People is bringing its eclectic brand to shoppers at The Westchester,” said Paula Kelliher, area director of mall marketing for The Westchester. “We are confident that the inherent quality in the apparel, shoe, and accessory collections will impress and delight.”
 
Each Free People store offers personalized shopping experiences from a team of expert stylists. Customers can schedule a one-on-one appointment with their favorite stylist, as well as interact and gain inspiration through the brand’s online Style Community, FP Me. In addition to offering personal styling, fans can lookforward to a variety of in-store events to be hosted at the Free People White Plains boutique throughout the year.
 

Free People


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search