Home / Knowledge / News / Apparel/Garments / Etailer Myntra adds European fashion brand to portfolio
Etailer Myntra adds European fashion brand to portfolio
12
Jun '14
Myntra.com, India’s leading e-commerce platform for fashion and lifestyle brands, adds the billion dollar Europe fashion brand ‘Scotch & Soda’ to its kitty. Through this exclusive partnership, Myntra.com takes one step further to make international fashion, accessible to shoppers in the country. Scotch & Soda, on the other hand, will leverage Myntra.com’s vast reach to service over 9,000 pin codes across India, to establish and strengthen its presence in the market.
 
The Dutch brand Scotch & Soda focuses on making garments to suit every shopper’s need. While its products are rich in detail and high in quality, the designs continue to draw inspiration from the tried and tested classic and vintage styles, enriched with a wealth of creative grandeur from around the world. Scotch & Soda brings with it an ideal mix of ‘fast-forward’ for the young and ‘classics’ for the adults.
 
Speaking on the association, Ashutosh Lawania, Co–founder, Myntra said, “We are increasingly seeing a growing demand for premium international brands in the country. Our ability to understand and cater to consumer demands ahead of time differentiates Myntra from rest of the players. Scotch & Soda has proved its mettle in the European market and we are excited to introduce this successful brand to fashion loving consumers in the country.” 
 
Franklin Thielsch, International Sales Director, Scotch & Soda added, “We feel it is always beneficial to work with local partners in every market as it gives us an opportunity to connect with an already existing/loyal customer base. Myntra.com, we believe, is the best platform to introduce our brand - Scotch & Soda, to India.” 
 
“Myntra has been focused on bringing the best and the most fashionable brands together and that is exactly what Scotch & Soda was looking for in a partner.”
 
With over 800 styles to choose from, Myntra.com will offers fashion addicts, a vivid selection of apparels, from Scotch & Soda, for both men and women. The product range will include a distinctive collection of 350 designs for men, 300 designs for women and 150 designs in denim. The products belong to the mid to high premium segment and will be priced at par with other international markets.   
 
About Myntra.com:
Myntra.com is among the leading e-commerce platforms in India for fashion and lifestyle products. Myntra has partnered with over 650 leading fashion and lifestyle brands in the country to offer a wide range in latest branded fashion and lifestyle wear. The platform receives over 50 million visits every month and services over 9,000 pin codes across the country. With the largest in-season product catalogue,100% authentic products, cash on delivery and 30 day return policy, Myntra.com is today the preferred online shopping destination in India for fashion and lifestyle products.
 

Myntra.com

Must ReadView All

L-R: Smriti Irani, Vanathi Srinivasan and M Senthilkumar

Textiles | On 30th Sep 2016

Textile industry appeals for cotton fibre security

A pan-India textile industry delegation has urged Union textiles...

Courtesy: Kelheim Fibre

Textiles | On 30th Sep 2016

Kelheim Fibres develops static dissipative viscose fibre

Germany based specialty fibre producer Kelheim Fibres has developed a ...

Apparel/Garments | On 30th Sep 2016

Cambodian workers to get $153 minimum wage from Jan

Garment workers in Cambodia would get a minimum wage of $153 per...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search