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Etailer Myntra adds European fashion brand to portfolio

June 12, 2014 (India)

Myntra.com, India’s leading e-commerce platform for fashion and lifestyle brands, adds the billion dollar Europe fashion brand ‘Scotch & Soda’ to its kitty. Through this exclusive partnership, Myntra.com takes one step further to make international fashion, accessible to shoppers in the country. Scotch & Soda, on the other hand, will leverage Myntra.com’s vast reach to service over 9,000 pin codes across India, to establish and strengthen its presence in the market.
 
The Dutch brand Scotch & Soda focuses on making garments to suit every shopper’s need. While its products are rich in detail and high in quality, the designs continue to draw inspiration from the tried and tested classic and vintage styles, enriched with a wealth of creative grandeur from around the world. Scotch & Soda brings with it an ideal mix of ‘fast-forward’ for the young and ‘classics’ for the adults.
 
Speaking on the association, Ashutosh Lawania, Co–founder, Myntra said, “We are increasingly seeing a growing demand for premium international brands in the country. Our ability to understand and cater to consumer demands ahead of time differentiates Myntra from rest of the players. Scotch & Soda has proved its mettle in the European market and we are excited to introduce this successful brand to fashion loving consumers in the country.” 
 
Franklin Thielsch, International Sales Director, Scotch & Soda added, “We feel it is always beneficial to work with local partners in every market as it gives us an opportunity to connect with an already existing/loyal customer base. Myntra.com, we believe, is the best platform to introduce our brand - Scotch & Soda, to India.” 
 
“Myntra has been focused on bringing the best and the most fashionable brands together and that is exactly what Scotch & Soda was looking for in a partner.”
 
With over 800 styles to choose from, Myntra.com will offers fashion addicts, a vivid selection of apparels, from Scotch & Soda, for both men and women. The product range will include a distinctive collection of 350 designs for men, 300 designs for women and 150 designs in denim. The products belong to the mid to high premium segment and will be priced at par with other international markets.   
 
About Myntra.com:
Myntra.com is among the leading e-commerce platforms in India for fashion and lifestyle products. Myntra has partnered with over 650 leading fashion and lifestyle brands in the country to offer a wide range in latest branded fashion and lifestyle wear. The platform receives over 50 million visits every month and services over 9,000 pin codes across the country. With the largest in-season product catalogue,100% authentic products, cash on delivery and 30 day return policy, Myntra.com is today the preferred online shopping destination in India for fashion and lifestyle products.
 

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