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UK menswear brand ties up with Jabong to foray in India
Jun '14
Blue Saint, a hip, British menswear brand has entered India through an exclusive tie up with Jabong.com- India’s leading online fashion destination. Breaking the stereotype of West and East Fashion, Blue Saint will launch its collection for the youth of India-the fifty one chinos.
The brand’s designers, who have travelled the world to meet youngsters of different genres, have come up with this exclusive collection that is inspired by the synergy between fashion, music and travel. Blue Saint’s launch collection includes fine fitted Chinos available in more than 51 shades, providing young street casual wear for the younger men, in the age group of 16 – 24 yrs. 
Bringing a colorful revolution to your closet, Blue Saint, will have shades of blue, browns, khakis in addition to yellows and red. From over 51 shades to choose from, Blue Saint on Jabong will transform the way one styles. If one is thinking to what to pair the colored chinos with, Jabong, will offer a solution to that as well. Style and guiding tips are an added point with the launch of this acclaimed brand.
The brand took cues from grunge, punk, and indie styles; hence, by the choice of colours, prints and even fabrics, they captured the spirit of youth in its collection. The stylish casual wear is apt for any outing, whether it’s clubbing, hanging out with friends or any evening step out, Blue Saint’s clothing will make sure that one stands out in the crowd.
Talking about the collaboration, Arun Chandra Mohan, Founder and CEO, Jabong.com said, “We are really excited as we continue to bring international fashion for our customers through Jabong.com. We feel that the young Indian men are now really discerning in their choice of clothes,hence, they are on a constant look out for the latest trend and styles. At Jabong, Fashion means accessible to all, restricted to none! With this mind-set, weintend to widen our portfolio with more and more global brands, and offer a lot of variety to our shoppers."
Speaking on Blue Saint’s debut in India, Akshat Kedia, Blue Saint, said, “We know the young Indian male is really fashion conscious. To continue our determination to reach global consumers, Blue Saint, has been expanding rapidly over the last few months. India, as one of the fastest growing economies of the world, has been on our radar for some time, and now with our successful venture with Jabong, we have the right partner to address the fashion needs of Indian consumers. Jabong’s insight into the Indian men’s fashion market combined with the appeal of Blue Saint will enable us to build a strong business in India.”


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