Home / Knowledge / News / Apparel/Garments / UK menswear brand ties up with Jabong to foray in India
UK menswear brand ties up with Jabong to foray in India
13
Jun '14
Blue Saint, a hip, British menswear brand has entered India through an exclusive tie up with Jabong.com- India’s leading online fashion destination. Breaking the stereotype of West and East Fashion, Blue Saint will launch its collection for the youth of India-the fifty one chinos.
 
The brand’s designers, who have travelled the world to meet youngsters of different genres, have come up with this exclusive collection that is inspired by the synergy between fashion, music and travel. Blue Saint’s launch collection includes fine fitted Chinos available in more than 51 shades, providing young street casual wear for the younger men, in the age group of 16 – 24 yrs. 
 
Bringing a colorful revolution to your closet, Blue Saint, will have shades of blue, browns, khakis in addition to yellows and red. From over 51 shades to choose from, Blue Saint on Jabong will transform the way one styles. If one is thinking to what to pair the colored chinos with, Jabong, will offer a solution to that as well. Style and guiding tips are an added point with the launch of this acclaimed brand.
 
The brand took cues from grunge, punk, and indie styles; hence, by the choice of colours, prints and even fabrics, they captured the spirit of youth in its collection. The stylish casual wear is apt for any outing, whether it’s clubbing, hanging out with friends or any evening step out, Blue Saint’s clothing will make sure that one stands out in the crowd.
 
Talking about the collaboration, Arun Chandra Mohan, Founder and CEO, Jabong.com said, “We are really excited as we continue to bring international fashion for our customers through Jabong.com. We feel that the young Indian men are now really discerning in their choice of clothes,hence, they are on a constant look out for the latest trend and styles. At Jabong, Fashion means accessible to all, restricted to none! With this mind-set, weintend to widen our portfolio with more and more global brands, and offer a lot of variety to our shoppers."
 
Speaking on Blue Saint’s debut in India, Akshat Kedia, Blue Saint, said, “We know the young Indian male is really fashion conscious. To continue our determination to reach global consumers, Blue Saint, has been expanding rapidly over the last few months. India, as one of the fastest growing economies of the world, has been on our radar for some time, and now with our successful venture with Jabong, we have the right partner to address the fashion needs of Indian consumers. Jabong’s insight into the Indian men’s fashion market combined with the appeal of Blue Saint will enable us to build a strong business in India.”
 

Jabong.com


Must ReadView All

India’s e-commerce policy framework in 6 months: official

Apparel/Garments | On 26th Apr 2018

India’s e-commerce policy framework in 6 months: official

In the next six months, India will come out with a framework for a...

MSME secretary Arun Kumar Panda presenting 'friend of India' plaque to a delegate from Malawi at the first International SME Convention. Courtesy: PIB

Apparel/Garments | On 26th Apr 2018

India to set up Digital Trade Desk for SME collaboration

India’s ministry of micro, small and medium enterprises (MSMEs) has...

Courtesy: Kai Pilger from Pexels

Apparel/Garments | On 26th Apr 2018

FOBAP in the Philippines trying for garments sector revival

The Foreign Buyers Association of the Philippines (FOBAP), a body...

Interviews View All

Top executives
Textile industry

GST has levelled the playing field to an extent

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search