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Amazon launches exclusive football fever store
Jun '14
FIFA fever is ready to grip the world once again!  The FIFA World Cup is back with all its frenzy and excitement! For football fans in India, Amazon.in has launched a special Football Fever store as part of its Sports, Fitness & Outdoors store that includes exhaustive football merchandise.
Speaking on the occasion, Samir Kumar, Director, Amazon.in said, “The FIFA World Cup is one of the most awaited sporting events in the world and also attracts a fervent fan following in India. We see this as a great occasion to connect with football fans across the country. We are excited to use the trusted and convenient Amazon.in platform to offer a vast selection of football merchandise and delight the fans,” says Mr. Samir Kumar, Director, Category Management, Amazon India. 
The Football Fever store at Amazon.in has specially curated the football merchandise of different teams under the selection Cheer for your favorite team section. Football fans will be spoilt for choice with an array of merchandise of some of the iconic teams like Brazil, Argentina, England, Germany, France, Portugal, Spain, Netherlands and others.
They can now grab not only  their favorite team jerseys & shorts for both adults and kids but also football studs as well as some interesting merchandise like posters, coffee mugs, wall hangings, laptop and mobile covers, video games and books, featuring popular football players and country colors from brands  like Nivia, Cosco, Nike, Adidas, Vector-X & Puma.  
That’s not all! Fans can also buy the world cup football, Brazuca including its mini version and other footballs in official team colours  from the Football Fever store. In addition, Amazon.in offers an exclusive opportunity to Messi fans across India to be the first to own the Barcelona FC and Argentinean football superstar, Lionel (Leo) Messi’s insignia-marked range of stylish covers for mobiles.
“We are very excited for being  the partner of choice for Collectabillia and offer Messi fans across the country exclusive access to the Messi  branded merchandise that has been launched worldwide this year,” adds Samir .
Customers on www.amazon.in can now shop with ease and confidence from  over 15 million products across categories including Books, Movies and TV shows; Kindle Devices, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Consumer Electronics; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; Home and Kitchen; Beauty Products; Video Games; Music; Luggage & Bags; Handbags & Clutches and Sports, Fitness & Outdoor equipment and now Health & Personal Care products, Shoes; women’s Ethnic wear; Sunglasses; women’s Intimate wear; Denim wear for men; men’s Inner wear and Kids wear.


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