Home / Knowledge / News / Apparel/Garments / Sturdy Girl's supportive sports system bags US patent
Sturdy Girl's supportive sports system bags US patent
14
Jun '14
Sturdy Girl Sports has been issued Patent 8,690,634 B2 for utility by the US Patent and Trademark Office for the proven, unique Sturdy Support System that powers its ultra high impact sports bras.
 
The Sturdy Support System (S3) consists of three distinct Sturdy Girl sports bra advantages: 1) compression, 2) encapsulation, and 3) suspension – the quality that makes Sturdy Girl truly patentable. Suspension is accomplished because each breast is supported within the M and W overlap frame created especially for larger breasted athletes.  These features, combined with the fact that this is the first pull-over-the-head, high impact bra for up to size DD, make this bra a winner.
 
Sturdy Girl Founder and CEO Hilary Heath created Sturdy Girl apparel after producing three kids left her breasts looking like they'd been through a war. Post breast augmentation Hilary understood the challenges facing large-breasted athletes in a real and personal way. 
 
Heath launched Sturdy Girl in 2012. "I run on a regular basis, and what a shock to go from running as a B cup to running as a DD!  I couldn't stop thinking about the need for a large cup size, ultra high impact sports bra that looked as cute as those B cup pull over bras I used to wear.  That's why Sturdy Girl was created!"
 
The brand, sold primarily online and in running and tennis stores like Forward Motion Sports in Danville, California; Rocky Mountain Racquet Specialists in Boulder, Colorado; and GoGo Running in Rome, Georgia, has only been selling for a little more than two years but already counts thousands of size C, D and DD customers among its loyal fan base.
 
About Sturdy Girl:
Launched in 2012 for female athletes with larger breasts, Sturdy Girl Sports designs and develops innovative sports bras and coordinating fitness apparel with maximum support and a fashionable flair. Owner/designer Hilary Heath has been an athlete all her life, and has had larger breasts since her breast augmentation surgery in 2005. She developed Sturdy Girl Sports bras for large breasts and the athletes who carry them.
 

Sturdy Girl Sports


Must ReadView All

Textiles | On 28th May 2016

US to rethink on inclusion of Indian PET in GSP

With the US set to rethink the inclusion of polyethylene...

Textiles | On 28th May 2016

China’s textile exports marginally down in Jan-April

The exports of textiles and apparel from China dropped marginally...

Textiles | On 28th May 2016

MMF sector seeks anti-dumping duty on Chinese fabrics

Reeling under the impact of cheap Chinese fabrics, Surat’s textile...

Interviews View All

Binoy Ravjani
Hero's Fashion

What are the latest trends in hand block printing?

Claudia Kersten
Global Organic Textile Standard

What benefits can MSMEs have from GOTS certification? What is the...

Veronique Lee
Modavanti

Sustainable fashion is not necessarily pocket- friendly. Are consumers...

Larry L Kinn
Suominen Corporation

<b><i>Larry L Kinn, Senior Vice President - Operations Americas of...

Kai Poehler
Voith Paper GmbH & Co. KG

<b><i>The glass mat industry is growing by five to eight per cent...

Ashok Desai
Bombay Textile Research Association

<b><i>Bombay Textile Research Association (BTRA) is a leading name in...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

"There are a lot of people wearing western clothes in India as well. But...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search