Home / Knowledge / News / Apparel/Garments / Sturdy Girl's supportive sports system bags US patent
Sturdy Girl's supportive sports system bags US patent
14
Jun '14
Sturdy Girl Sports has been issued Patent 8,690,634 B2 for utility by the US Patent and Trademark Office for the proven, unique Sturdy Support System that powers its ultra high impact sports bras.
 
The Sturdy Support System (S3) consists of three distinct Sturdy Girl sports bra advantages: 1) compression, 2) encapsulation, and 3) suspension – the quality that makes Sturdy Girl truly patentable. Suspension is accomplished because each breast is supported within the M and W overlap frame created especially for larger breasted athletes.  These features, combined with the fact that this is the first pull-over-the-head, high impact bra for up to size DD, make this bra a winner.
 
Sturdy Girl Founder and CEO Hilary Heath created Sturdy Girl apparel after producing three kids left her breasts looking like they'd been through a war. Post breast augmentation Hilary understood the challenges facing large-breasted athletes in a real and personal way. 
 
Heath launched Sturdy Girl in 2012. "I run on a regular basis, and what a shock to go from running as a B cup to running as a DD!  I couldn't stop thinking about the need for a large cup size, ultra high impact sports bra that looked as cute as those B cup pull over bras I used to wear.  That's why Sturdy Girl was created!"
 
The brand, sold primarily online and in running and tennis stores like Forward Motion Sports in Danville, California; Rocky Mountain Racquet Specialists in Boulder, Colorado; and GoGo Running in Rome, Georgia, has only been selling for a little more than two years but already counts thousands of size C, D and DD customers among its loyal fan base.
 
About Sturdy Girl:
Launched in 2012 for female athletes with larger breasts, Sturdy Girl Sports designs and develops innovative sports bras and coordinating fitness apparel with maximum support and a fashionable flair. Owner/designer Hilary Heath has been an athlete all her life, and has had larger breasts since her breast augmentation surgery in 2005. She developed Sturdy Girl Sports bras for large breasts and the athletes who carry them.
 

Sturdy Girl Sports


Must ReadView All

Courtesy: Nine West

Fashion | On 17th Jun 2018

ABG wins bid in Nine West Holdings auction

Authentic Brands Group (ABG), owner of a global portfolio of...

Courtesy: Kreussler

Textiles | On 17th Jun 2018

USDA certifies Kreussler's solvent as biobased

The US Department of Agriculture (USDA) has certified Kreussler's...

Courtesy: ITUC

Textiles | On 17th Jun 2018

Democratic space shrink & corporate greed are rising: ITUC

Shrinking democratic space for working people and unchecked corporate ...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search