Home / Knowledge / News / Apparel/Garments / Columbia Sportswear debuts in India with in-mall activity
Columbia Sportswear debuts in India with in-mall activity
16
Jun '14
Columbia Sportswear Company, a global leader in outdoor apparel, footwear and accessories introduced the brand to Indian consumers with an engaging on-ground activation at Select Citywalk, Delhi. The in-mall activity focused on expanding reach and encouraging people to try stuff and go outdoors.
 
The first customer outreach initiative by Columbia in the city, delivered the best in-class customer experience of trying an outdoor activity. To engage customers and outdoor enthusiasts, Columbia organized an experiential zone inside the atrium of the mall. Emphasizing on the significance of various technologies, an Omni-Tech display with shower in a glass enclosure was created to showcase the waterproof technology.
 
The visitors also experienced the technology of the Drainmaker shoe by pouring water in it. Along with all other fun activities, the Omni-Freeze zero sleeve (cooling technology) engagement made hot cool, literally for the visitors at the mall throughout the day.
 
The highlight of the day-long activity was an innovative rafting experience provided by Columbia inside the mall. The outdoor enthusiasts along with customers actively came forward to try their hand at rafting and got an adrenaline rush. The top scorer of this activity won an all expense paid trip for two to an outdoor destination. 
 
As a part of the social media initiative, the brand had chalked an online contest where they engaged the adventurists to upload images/ videos of their crazy adventure memories. The best entry was also rewarded with an-all-expense paid trip to an exotic outdoor location with his/her partner.
 
 William Tung, Vice President of International Distributors and Asia Direct, “We are delighted to present Columbia’s revolutionary technology in India with its flagship store in Delhi. Our newly opened brand at Select Citywalk offers us a special opportunity to bring the very best of Columbia to customers in India- offering our customers an opportunity to try the outdoors even more.”
 
Hemant Sachdev, Chairman, CIRL said, "Whether you love to ski, fish, hunt, cycle, hike, golf or simply soak in the beauty of the outdoors, Columbia has the apparel, footwear, accessories and equipment which allows our customer to enjoy the outdoors in a stress-free and comfortable way.  We are very confident about the brand’s performance in the market.”
 

Columbia Sportswear Company


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.3%
No
12.9%
Skip
16.8%

Total Votes: 101

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.4%
No
29.7%
Skip
6.9%

Total Votes: 101

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.1%
No
8.9%
Skip
3.0%

Total Votes: 101

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.2%
No
7.9%
Skip
8.9%

Total Votes: 101


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search