Home / Knowledge / News / Apparel/Garments / BR4SS signs license deal with Keepers to make men's socks
BR4SS signs license deal with Keepers to make men's socks
17
Jun '14
BR4SS announces a new licensed partnership with Keepers International to design, manufacture, and distribute premium men's socks under the BR4SS brand name. BR4SS, which has found quick market success with its proprietary "Fitted Boxers" and "Alpha" Fragrance, will offer a custom crafted men's sock collection that will target select specialty and department stores, as well as direct to consumer through the BR4SS website.
 
"In the 1990's, we did some really cool and iconic things with the Calvin Klein brand and today our marketing team is doing that and more with the BR4SS brand" – Former President of Calvin Klein / Lead Director, BR4SS, Inc. Rich Martin said.  Martin goes on to say, "Our creative team has been working with Keeper's for the past few months and I am confident that they are the ideal strategic partners for BR4SS. There's great synergy between our companies".
 
The BR4SS sock collection will offer a variety of casual socks that will incorporate BR4SS's distinctive styling and attention to detail. The introduction of BR4SS socks will include a twist on core basics, patterns, & sublimated prints. Staying true to the brand, the collection is geared towards the guy who demands something of substance and style.
 
"We at Keepers are confident that the market is going to embrace the BR4SS sock line & the fresh perspective it brings to the hosiery category which is currently exploding", said Robin Weiss, Senior Vice President of Merchandising & Marketing for Keepers International. Paul Hockley, CEO of Keepers International adds, "We are excited to take this step with BR4SS, it brings the fun, cool factor to this relationship and Keepers brings decades of experience in hosiery".
 
About BR4SS
BR4SS is a lifestyle brand that offers Premium Men's Essentials including Fitted Boxers, Cologne, and now Socks! Based in Los Angeles, BR4SS has created a highly desirable brand, while working on marketing projects along side Crooks & Castles, Monster Energy, and Creative Recreation (among others). BR4SS continues to build upon its eco-system and will strategically expand its product portfolio in the coming months.
 
About Keepers International
Keepers International is a Los Angeles based manufacturer and distributor of both branded and private label men's and boy's socks. Keepers prides themselves on delivering products of exceptional quality and value. Keepers brings to the table over 60 years of experience in the hosiery business. The Keeper's team is extremely proud of their track record of integrity, focus, and commitment to excellence.
 

BR4SS


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X