Home / Knowledge / News / Apparel/Garments / Nickelodeon & Monnalisa partner on girls fashion line
Nickelodeon & Monnalisa partner on girls fashion line
18
Jun '14
Nickelodeon Viacom Consumer Products and Monnalisa, a world leader in fashion apparel for infants and kids, announced their first collaboration for a new fashion collection featuring Nickelodeon’s world-renowned and beloved cartoon SpongeBob SquarePants.
 
“SpongeBob SquarePants is beloved by all generations. He is universally relatable, and his innocence and persistent positivity make him appealing to adults and children around the world. We’re thrilled to partner with Monnalisa and to see SpongeBob SquarePants embraced by his youngest fans and their parents.”
 
The brand new clothing line for infants and girls will be distributed internationally in more than 70 countries in Asia, the Middle East, Europe, the Americas, and in the U.S. Monnalisa will officially launch the new collection with a special event at Pitti Bimbo Fashion Week, taking place at the end of June in Florence.
 
Monnalisa comments on this new collaboration: “The launch of Monnalisa Fun meets the need for a metropolitan, international, and casual way of dressing with a practical aspect, but for young fashion lovers! In this new line we have put color, joy and energy,” said Barbara Bertocci, Creative Director at Monnalisa SpA. “For its debut we chose to partner with a cartoon character full of optimism like SpongeBob. We are very enthusiastic about this partnership.”
 
Ron Johnson, EVP of Nickelodeon Viacom International Consumer Products adds, “SpongeBob SquarePants is beloved by all generations. He is universally relatable, and his innocence and persistent positivity make him appealing to adults and children around the world. We’re thrilled to partner with Monnalisa and to see SpongeBob SquarePants embraced by his youngest fans and their parents.”
 
SpongeBob SquarePants chronicles the nautical and sometimes nonsensical adventures of SpongeBob SquarePants, an incurably optimistic and earnest sea sponge, and his undersea friends. The series is seen in more than 170 countries and territories and in more than 35 languages. It is the most widely distributed property in Viacom Media Networks history.

Nickelodeon Viacom Consumer Products


Must ReadView All

Courtesy: ICTSD

Textiles | On 6th May 2016

EU, US negotiators push to complete TTIP deal in 2016

European and US negotiators for the Transatlantic Trade and...

Courtesy: Kate Spade & Co

Apparel/Garments | On 6th May 2016

Kate Spade & Co’s net sales up 14.5% in Q1 2016

Kate Spade & Company, owner of two lifestyle brands – Kate Spade New...

Courtesy: Aeropostale

Apparel/Garments | On 6th May 2016

Aéropostale to use bankruptcy filing to revamp business

American specialty retailer of casual apparel and accessories,...

Interviews View All

Loretta Kiss
Blushandbloom.com

How do you rate the demand for maternity clothes in the fashion sector?...

Bhumika and Shyamal Shodhan
Shyamal and Bhumika

How is the market for bespoke and designer clothing in India ? How is the...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

How was your experience of a collaborative stall at ITMA 2015? Please...

Pierre Wiertz
EDANA

<i><b>Pierre Wiertz</b> talks about the vast world of sustainable...

Mr. Utkarsha Parikh
Skaps Industries India Pvt Ltd

Mr. Utkarsha N. Parikh is a 41 year old businessman who started his own...

Mr. Tushar Patel
Sanrhea Technical Textiles Limited

Mr. Tushar Patel is the Managing Director of Sanrhea Technical Textiles...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search