Home / Knowledge / News / Apparel/Garments / Nickelodeon & Monnalisa partner on girls fashion line
Nickelodeon & Monnalisa partner on girls fashion line
18
Jun '14
Nickelodeon Viacom Consumer Products and Monnalisa, a world leader in fashion apparel for infants and kids, announced their first collaboration for a new fashion collection featuring Nickelodeon’s world-renowned and beloved cartoon SpongeBob SquarePants.
 
“SpongeBob SquarePants is beloved by all generations. He is universally relatable, and his innocence and persistent positivity make him appealing to adults and children around the world. We’re thrilled to partner with Monnalisa and to see SpongeBob SquarePants embraced by his youngest fans and their parents.”
 
The brand new clothing line for infants and girls will be distributed internationally in more than 70 countries in Asia, the Middle East, Europe, the Americas, and in the U.S. Monnalisa will officially launch the new collection with a special event at Pitti Bimbo Fashion Week, taking place at the end of June in Florence.
 
Monnalisa comments on this new collaboration: “The launch of Monnalisa Fun meets the need for a metropolitan, international, and casual way of dressing with a practical aspect, but for young fashion lovers! In this new line we have put color, joy and energy,” said Barbara Bertocci, Creative Director at Monnalisa SpA. “For its debut we chose to partner with a cartoon character full of optimism like SpongeBob. We are very enthusiastic about this partnership.”
 
Ron Johnson, EVP of Nickelodeon Viacom International Consumer Products adds, “SpongeBob SquarePants is beloved by all generations. He is universally relatable, and his innocence and persistent positivity make him appealing to adults and children around the world. We’re thrilled to partner with Monnalisa and to see SpongeBob SquarePants embraced by his youngest fans and their parents.”
 
SpongeBob SquarePants chronicles the nautical and sometimes nonsensical adventures of SpongeBob SquarePants, an incurably optimistic and earnest sea sponge, and his undersea friends. The series is seen in more than 170 countries and territories and in more than 35 languages. It is the most widely distributed property in Viacom Media Networks history.

Nickelodeon Viacom Consumer Products

Must ReadView All

Textiles | On 26th Sep 2016

Azerbaijan pins hope on revival of cotton sector

In the midst of economic problems, Azerbaijan president Ilham Aliyev...

Courtesy: Stenn International

Apparel/Garments | On 26th Sep 2016

Stenn debuts new $300mn fund for SE Asian suppliers

UK trade financer Stenn International has unveiled a $300 million...

Textiles | On 26th Sep 2016

Aleph unveils new LaForte wide format inkjet printers

Aleph, developer of a complete range of innovative digital printing...

Interviews View All

Amardeep Singh
Orient Craft

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Vasanth Kumar
Max Fashion India

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search