Home / Knowledge / News / Apparel/Garments / Barbie to unveil line-up of new apparel partnerships
Barbie to unveil line-up of new apparel partnerships
18
Jun '14
At the Las Vegas Licensing Show, leading toymaker Mattel, Inc., will unveil its multi-category line-up of apparel partnerships leveraging the iconic Barbie brand. Announcing retail fashion programs with Forever 21, Uniqlo Co. Ltd., Primark and Lord & Taylor, the brand will now offer Juniors and Girls a wide range of unique, trendy Barbie branded apparel and accessories connecting with fans and style makers alike.
 
“This is the first time the Barbie brand has leveraged its 55 year heritage to create multiple iconic looks providing retailers and licensees a way to bring the brand to life that best targets their consumer," said Jessi Dunne, General Manager and Senior Vice President, Consumer Products for Mattel. “Our focus this year across the portfolio is turning moments into memories by securing unique partnerships that deepen the consumer’s relationship with our flagship brands.”
 
Mattel will also reveal new best-in-class partnerships and product offerings for infants, kids, tweens and adults with global programs for its key properties including Thomas and Friends, Monster High, Ever After High, Hot Wheels and Fisher-Price at Las Vegas Licensing Show.
 
About Mattel
The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie, the most popular fashion doll ever produced, Hot Wheels, Monster High, American Girl, Thomas & Friends and Fisher-Price brands, including Little People and Power Wheels, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World’s Most Ethical Companies" by Ethisphere Magazine and is also ranked No. 2 on Corporate Responsibility Magazine’s "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. 
 

Mattel, Inc.


Must ReadView All

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Textiles | On 23rd Sep 2017

India: Odisha to set up handloom, handicrafts council

The Odisha state government will set up the Handloom and Handicrafts...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Interviews View All

Top executives
Textile industry

The foremost issue is bridging the skill gap

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search