Home / Knowledge / News / Apparel/Garments / PEI signs license deal with Flyers to expand brand reach
PEI signs license deal with Flyers to expand brand reach
20
Jun '14
Perry Ellis International, Inc. (PEI) announced that it has entered into a license agreement with Flyers Group PLC granting rights under the Original Penguin brand in Europe, the Middle East and Africa, for boys and girls apparel to include outerwear, T-shirts, polos, sweatshirts, jeans, trousers, shorts, dresses, skirts and specific baby items such as sleepwear and rompers.
 
The Original Penguin brand is one of the most recognizable consumer brands whose product is sold internationally through company-owned retail stores, major retailers and specialty stores.
 
"We are enthusiastic about working with the Flyers Group and look forward to leveraging the global recognition of the Original Penguin brand to expand a truly unique international children's apparel collection," commented Oscar Feldenkreis, President and Chief Operating Officer of Perry Ellis International. "We will continue to make the necessary investments to make Original Penguin a premier apparel brand in the world. We believe this iconic brand will perform well and help to further strengthen our relationships with our retail partners around the world."
 
Boo Jalil, CEO and President of Flyers Group PLC remarked, "Every now and then a brand comes along which generates a real frisson of excitement through the company, from the design team through to the warehouse. We just love the way Penguin combines a 1950s vintage feel with a sense of humour - while still remaining classic. Our goal is to make sure that the love of Original Penguin for a whole new generation starts when they are very young."
 
The Original Penguin line will be presented as a premium kidswear brand targeting boys and girls ages 0-15 throughout Flyers' excellent portfolio of customers ranging from high end department stores, premium stores, independent boutiques and online retailers. Special in-house launches, showroom set-ups and trade shows are planned, with spring 2015 collection being shown at international trade shows starting in July 2014.
 
About Perry Ellis International 
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution.
 
The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis, Jantzen, Laundry by Shelli Segal, C&C California, Rafaella, Cubavera, Ben Hogan, Savane, Original Penguin by Munsingwear, Grand Slam,John Henry, Manhattan, Axist, and Farah. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike and Jag for swimwear, and Callaway, PGA TOUR, and Jack Nicklaus for golf apparel.

Perry Ellis International


Must ReadView All

Apparel/Garments | On 26th Sep 2017

US raises annual AGOA quota for textiles

The US Committee for the Implementation of Textile Agreements has...

Textiles | On 26th Sep 2017

Thrace-LINQ expanding Dorchester County operations

Thrace-LINQ, a global supplier of fabrics for the textile industry,...

Courtesy: Levis

Fashion | On 26th Sep 2017

Google unveils smart denim jacket with Levi Strauss

Ending the months-long wait, Google has unveiled its smart denim...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
75.5%
No
12.2%
Skip
12.2%

Total Votes: 49

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.3%
No
24.5%
Skip
12.2%

Total Votes: 49

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.8%
No
6.1%
Skip
6.1%

Total Votes: 49

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
71.4%
No
10.2%
Skip
18.4%

Total Votes: 49


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search