Home / Knowledge / News / Apparel/Garments / PEI signs license deal with Flyers to expand brand reach
PEI signs license deal with Flyers to expand brand reach
20
Jun '14
Perry Ellis International, Inc. (PEI) announced that it has entered into a license agreement with Flyers Group PLC granting rights under the Original Penguin brand in Europe, the Middle East and Africa, for boys and girls apparel to include outerwear, T-shirts, polos, sweatshirts, jeans, trousers, shorts, dresses, skirts and specific baby items such as sleepwear and rompers.
 
The Original Penguin brand is one of the most recognizable consumer brands whose product is sold internationally through company-owned retail stores, major retailers and specialty stores.
 
"We are enthusiastic about working with the Flyers Group and look forward to leveraging the global recognition of the Original Penguin brand to expand a truly unique international children's apparel collection," commented Oscar Feldenkreis, President and Chief Operating Officer of Perry Ellis International. "We will continue to make the necessary investments to make Original Penguin a premier apparel brand in the world. We believe this iconic brand will perform well and help to further strengthen our relationships with our retail partners around the world."
 
Boo Jalil, CEO and President of Flyers Group PLC remarked, "Every now and then a brand comes along which generates a real frisson of excitement through the company, from the design team through to the warehouse. We just love the way Penguin combines a 1950s vintage feel with a sense of humour - while still remaining classic. Our goal is to make sure that the love of Original Penguin for a whole new generation starts when they are very young."
 
The Original Penguin line will be presented as a premium kidswear brand targeting boys and girls ages 0-15 throughout Flyers' excellent portfolio of customers ranging from high end department stores, premium stores, independent boutiques and online retailers. Special in-house launches, showroom set-ups and trade shows are planned, with spring 2015 collection being shown at international trade shows starting in July 2014.
 
About Perry Ellis International 
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution.
 
The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis, Jantzen, Laundry by Shelli Segal, C&C California, Rafaella, Cubavera, Ben Hogan, Savane, Original Penguin by Munsingwear, Grand Slam,John Henry, Manhattan, Axist, and Farah. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike and Jag for swimwear, and Callaway, PGA TOUR, and Jack Nicklaus for golf apparel.

Perry Ellis International

Must ReadView All

Apparel/Garments | On 23rd Jul 2016

Lankan apparel exporters see opportunity in Brexit

Smelling opportunity in Britain’s decision to quit the European Union ...

Textiles | On 23rd Jul 2016

Telangana to frame new policy for textile industry

The Telangana state government will frame a new policy aimed at...

Information Technology | On 23rd Jul 2016

USTR forms Digital Trade Working Group

The United stated today announced the creation of a Digital Trade...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search