Dufry received the “Firenze Home Town of Fashion” Award in the opening ceremony of the “Pitti Uomo 86”, the key international trade event showcasing men’s fashion and contemporary lifestyle trends which is held in Florence from 17 to 20 June 2014.
As the Florence Center for Italian Fashion (“Centro di Firenze per la Moda Italiana”) is celebrating this year its 60th anniversary, it has launched a program of special events during the fair produced in cooperation with Pitti Immagine and with special grants from the Italian Ministry for Economic Development.
In Florence’s historic Palazzo Vecchio, the Italian Prime Minister Matteo Renzi honoured on this occasion of the 60th anniversary of ‘”Firenze Home Town of Fashion” Dufry and two other top retailers chosen personally by the President of the “Centro di Firenze per la Moda Italiana”, Stefano Ricci with this dedicated award.
CEO Julian Diaz attended the opening festivities and was handed over the award on behalf of Dufry by the Italian Prime Minister Matteo Renzi and Stefano Ricci. The given award is a crystal with the logo carved out of "Hometown of Fashion in Florence."