TheLabel.in by Louis Philippe, an e-content platform that chronicles the lifestyle of the truly discerning man of has been re-launched on 18th June 2014 with a renewed focus on new and emerging social trends.
With a strengthened emphasis on men’s fashion and grooming, The Label serves as a guide that helps the reader wade through the world of style and sophistication with precision. The fresh take on the content ensures that it is light, witty, sharable, topical and engaging for the style seeker. With expert contributors on board, TheLabel.in, aims to be a ready reckoner for quick men’s fashion. For the record, The Label has more than 300,000 subscriptions and gets more than a million unique visitors every year.
Packed in with new features such as ‘The Lighter Side’, the platform offers an element of humour in fashion and lifestyle trends, making the content more approachable for individuals who want to stay connected. Another exciting addition, ‘The Wish List’, a weekly thematic compilation of various products and features from across the web, offers the consumers a wider perspective on the things that they like reading about or watching on the web. These new aspects of the platform are sure to garner a greater level of interest from a consumer who enjoys snippety content that is easier to absorb.
Abhishek Razdan, SVP and Business Head, Jack In The Box Worldwide Mumbai, says, “Content is central to our strategy on Louis Philippe. Today’s generation is not interested in consuming boring product messages. They are looking for meaningful engagements and their expectations from brands are no different.
"Unless, you are of utility to them, you’ll keep getting discarded. The success we’ve seen on The Label strengthens our belief that Content is the best way to engage with this always-on generation. Our clients at Louis Philippe are equally ambitious about The Label and in the coming months you’ll see more strategic assets being created under The Label umbrella.”
Sridhar Rajaram, Head of Marketing at Louis Philippe says, “It’s been our stated intent to consciously invest in creating world class content that delivers the brand purpose of acting as the definitive lifestyle guide for the arrived Indian male of today. The Label is our platform that gives life to this intent. Across media and more specifically in the digital space, we realise that consumers are constantly interacting not with brands, but with content that is of interest to their life stages and hence it was important that we, as a brand defined our point of view in such interactions. This revised and refined website created by our digital partners Jack In The Box, establishes the brand credentials even more strikingly than it did earlier and we are sure will set new benchmarks in the space of content marketing.”