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UK's label River Island forays in India with Jabong
23
Jun '14
River Island, renowned British high-street brand known for its on-trend and accessible designs, now makes its debut in India. Exclusive to Jabong.com, India’s leading online fashion destination, River Island unveils its unique and bold Spring Summer 2014 (SS14) Womens wear & Menswear collection for Indian consumers. The SS14 collection with 300 design options will be available on Jabong.com from June 2014.  
 
River Island offers complete head-to-toe look, including great party wear, amazing denim, statement shoes, bags and accessories for both Men & Women. 
 
This season, the River Island Menswear collection offers a diverse range of staples and fashion forward pieces, creating a balanced range to cater to every man’s sartorial needs. Modern fabrications, sportswear and 90s minimal is mare strong themes throughout, contrasted with retro accessories, luxe detailing and smart separates.
 
River Island Women’s wear collection presents a unique and confident collection for SS14 providing a fusion of relaxed daywear and chic nightwear across all trends. Simple staple items are reinvented for the new season whilst subtle colour palettes of pastels and monochrome are injected with bursts of bright colour offering a River Island twist throughout the range.
 
Talking about the collaboration, Arun Chandra Mohan, Founder and CEO of Jabong.com said, “We are delighted to collaborate with UK’s leading fashion brand, River Island, yet another addition to Jabong’s offering of trendy International fashion to the Indian consumer. With the launch of River Island’s SS14 Collection for Menswear and Womens wear exclusively on Jabong.com, Indian consumer will have access to its new and original fashion styles which are globally renowned. We will continue to make global fashion accessible to Indian consumer by launching Indian and International fashion brands for our discerning customers.”
 
Speaking on River Island’s debut in India, Josie Roscop, River Island Marketing Directorsaid, “We see India as an important milestone in our global expansion and a market with ample opportunity for growth. Indian consumers have a strong tilt towards fashion brands and global trends. We are especially delighted that we are entering the country with Jabong.com, India’s favourite and leading online fashion store, offering extensive and exclusive collection to its audience. Through e-commerce platform we want to make our brand accessible to a larger audience. We’re confident that River Island’s quality and versatile style will be well received here.”

Jabong.com

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Courtesy: India ITME

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