The Juicy Couture brand, now under the ownership of Authentic Brands Group, LLC. (ABG), is being strengthened on many fronts around the world, with new stores both in the U.S. and globally, an expanding product line and other key strategic initiatives.
"The Juicy Couture brand is strong and thriving globally, and Authentic Brands Group is committed to driving a comprehensive, multi-dimensional strategy to expand Juicy Couture across our international markets and to re-energize the brand in the U.S. and Canada," said Jamie Salter, Chairman and CEO of Authentic Brands Group, a leading global brand development and licensing company. "The Juicy Couture brand is recognized for bringing Los Angeles style and attitude to girls all over the world. Our plans are designed to build on the brand's DNA in a powerful way in all our markets."
A series of new concept Juicy Couture stores will be opened in the U.S. and Canada beginning in 2015. The new stores will be in key, high traffic locations such as New York City, Los Angeles and Vancouver, and will encompass the "world of Juicy". The new locations will replace existing Juicy Couture stores in the U.S., which are being phased out as they were opened by a previous owner of the brand and were no longer representative of the Juicy Couture brand today and ABG's vision for the brand's future.
The brand will continue to expand upon its nearly 200 retail locations in key international markets, working closely with partners in Asia, Europe (FF Group) and the Middle East (MAF) and another 127 stores and shop in shops are expected to open over the next 5 years in major cities across the globe.
The Juicy Couture Black Label Collection, now available worldwide, is being expanded by ABG with new offerings in intimates, kidswear and footwear, with a focus on opening girl's and intimates free standing shops internationally. Black Label is the premium Juicy Couture collection for the global generation that values being fashion forward. It is internationally identified as the confident "It Girl" casual luxury lifestyle brand.
The global Juicy Couture Black Label Collection also will be strengthened and enhanced through blue chip partnerships with Elizabeth Arden (fragrance), Steve Madden (footwear), Movado (watches), Safilo (eyewear), Contour (tech accessories) and Swimwear Anywhere (swimwear).
About Juicy Couture
Juicy Couture is a glamorous, irreverent, and fun lifestyle brand for the decidedly fashionable, bringing LA style and attitude to girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the every day, and delivers an element of surprise in all of its designs. The global phenomenon is identified as a casual luxury brand, offering apparel in the categories of women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories and jewelry.