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Brooks taps Zac Posen as Creative Director Women’s line

June 28, 2014 (United States Of America)

Brooks Brothers, America's longest established apparel brand, announced that Zac Posen has been named Creative Director for its signature Women's collection and accessories. In this new role, Mr. Posen will direct the current Brooks Brothers design and merchant teams and will be responsible not only for the women's collection but will also affect a variety of areas including brand development and presentation  for the women's label.
 
"We are thrilled to have Zac join us as Creative Director of our Women's Collection," said Claudio Del Vecchio, Chairman and CEO of Brooks Brothers. "He is one of the most talented and influential American designers working today."
 
"As soon as we met, it was clear to us that he had a true understanding of our brand and its storied 196 year heritage as well as the creativity to modernize our offerings within the category," he added.
 
Of his new role at Brooks Brothers Mr. Posen said, "I am truly honored and excited to be embarking on this incredible opportunity to take the Brooks Brothers Women's brand into the future while respecting its deep, rich American heritage as an institutional company."
 
Brooks Brothers began selling women's apparel as early as 1874 when an advertisement for the company promoted capes and accessories available in a special department within the store - then located at Broadway and Bond Street.  Womenswear at Brooks Brothers gained significant attention in 1949 when a pink oxford shirt was featured in Vogue magazine – which also had a hand in its design. After that Brooks Brothers began selling a small selection of women's items however it was not until 1976 that Brooks Brothers would open a complete women's department selling seasonal collections. Today, the women's category represents approximately 20% of total sales.
 
Brooks Brothers consists of three labels, the signature line, the recently introduced Red Fleece label, and Black Fleece, which launched in fall 2007 for men and women and continues to be designed by Thom Browne.
 
Zac Posen's first women's collection for Brooks Brothers will debut in spring 2016 and will be available worldwide.
 
About Brooks Brothers
Established in 1818, Brooks Brothers was the first to offer ready-to-wear clothing and has continued throughout history with iconic product introductions including: seersucker, madras, original button-down collar and the non-iron shirt.  Nearly two centuries later, Brooks Brothers is proud to uphold the same traditions and values and to be the destination for ladies and gentlemen from every generation.  Since its founding 196 years ago in New York, Brooks Brothers has become a legendary retailer with over 300 stores worldwide while maintaining a steadfast commitment to exceptional service, quality, style and value.
 

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