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Grunard hosts campaign for men's & women's debut lines
28
Jun '14
Grunard, the fashionable San Francisco-based apparel line, is hosting a Kickstarter campaign for their debut lines of men's and women's performance fashion apparel. With production and manufacturing taking place solely in the United States, Grunard can proudly claim to be American-made, using 100% natural, eco-friendly, sustainable materials.
 
Isaac Kneubuhl, founder of Grunard, noticed that the performance apparel lines currently on the market weren't very fashion-conscious and decided to create a line of apparel that athletes could wear in all situations. A former collegiate volleyball player for California State University, Northridge, Kneubuhl understood the qualities that are important in performance apparel and has designed Grunard to feature those qualities. Grunard apparel is made to be just as effective as the high-end performance apparel lines, yet designed to be worn both in the gym as well as out on the town.
 
"Coming from an athletic background, I fully understand the divide between 'performance apparel' and 'everyday clothing'," says Kneubuhl. "Grunard is the first line of apparel that successfully bridges that gap. We designed our apparel to look good anywhere, in any situation."
 
Every item in the Grunard line is made from 100% Merino wool. Merino wool is in high demand in the performance apparel world because of the number of unique qualities it possesses. Featuring a hydrophilic interior and a hydrophobic exterior, Merino wool wicks moisture from the body and quickly evaporates it while simultaneously repelling outside moisture. Merino wool also retains heat, keeping its wearer warm when exterior temperatures drop.
 
"In terms of performance, Grunard apparel ranks with the top performance apparel lines," says Kneubuhl. "Breathability, moisture wicking, heat retention—Grunard has it all. And, by using exclusively Merino wool, Grunard apparel is luxuriously soft as well as 100% natural."
 
Backers of the campaign can choose which item of clothing they'd like to pre-order along with the color and size. Each item comes in four colors: navy, black, green and gray, and sizing runs from S-XL. Backers can choose from seven items from the men's line: tank top, short sleeve v-neck, long sleeve v-neck, long sleeve zip, hoodie, dress shirt or polo. The women's line features four items: a loose fit long sleeve, a loose fit tank top, a fitted long sleeve and a fitted tank top.
 
About Grunard
Grunard was created with the idea of transforming the way society looks at clothing. Utilizing the finest New Zealand Merino wool, Grunard offers high-quality performance apparel than is both highly functional as well as fashionable. Grunard apparel is 100% designed and manufactured in the USA. Combining their distinct style with their commitment to quality, Grunard provides consumers with garments of unequaled performance and style at an attainable price.
 

Grunard

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