Home / Knowledge / News / Apparel/Garments / Grunard hosts campaign for men's & women's debut lines
Grunard hosts campaign for men's & women's debut lines
28
Jun '14
Grunard, the fashionable San Francisco-based apparel line, is hosting a Kickstarter campaign for their debut lines of men's and women's performance fashion apparel. With production and manufacturing taking place solely in the United States, Grunard can proudly claim to be American-made, using 100% natural, eco-friendly, sustainable materials.
 
Isaac Kneubuhl, founder of Grunard, noticed that the performance apparel lines currently on the market weren't very fashion-conscious and decided to create a line of apparel that athletes could wear in all situations. A former collegiate volleyball player for California State University, Northridge, Kneubuhl understood the qualities that are important in performance apparel and has designed Grunard to feature those qualities. Grunard apparel is made to be just as effective as the high-end performance apparel lines, yet designed to be worn both in the gym as well as out on the town.
 
"Coming from an athletic background, I fully understand the divide between 'performance apparel' and 'everyday clothing'," says Kneubuhl. "Grunard is the first line of apparel that successfully bridges that gap. We designed our apparel to look good anywhere, in any situation."
 
Every item in the Grunard line is made from 100% Merino wool. Merino wool is in high demand in the performance apparel world because of the number of unique qualities it possesses. Featuring a hydrophilic interior and a hydrophobic exterior, Merino wool wicks moisture from the body and quickly evaporates it while simultaneously repelling outside moisture. Merino wool also retains heat, keeping its wearer warm when exterior temperatures drop.
 
"In terms of performance, Grunard apparel ranks with the top performance apparel lines," says Kneubuhl. "Breathability, moisture wicking, heat retention—Grunard has it all. And, by using exclusively Merino wool, Grunard apparel is luxuriously soft as well as 100% natural."
 
Backers of the campaign can choose which item of clothing they'd like to pre-order along with the color and size. Each item comes in four colors: navy, black, green and gray, and sizing runs from S-XL. Backers can choose from seven items from the men's line: tank top, short sleeve v-neck, long sleeve v-neck, long sleeve zip, hoodie, dress shirt or polo. The women's line features four items: a loose fit long sleeve, a loose fit tank top, a fitted long sleeve and a fitted tank top.
 
About Grunard
Grunard was created with the idea of transforming the way society looks at clothing. Utilizing the finest New Zealand Merino wool, Grunard offers high-quality performance apparel than is both highly functional as well as fashionable. Grunard apparel is 100% designed and manufactured in the USA. Combining their distinct style with their commitment to quality, Grunard provides consumers with garments of unequaled performance and style at an attainable price.
 

Grunard


Must ReadView All

Apparel/Garments | On 29th Apr 2016

India’s apparel sector has huge job creation potential

Export-oriented apparel production in India and other South Asian...

Apparel/Garments | On 29th Apr 2016

Raymond’s net sales up 5% in FY16 to Rs 5,595 cr

Renowned Indian textile, apparel and fashion brand, Raymond reported...

Apparel/Garments | On 29th Apr 2016

eBay and Innotrac merge to become Radial

eBay Enterprise and Innotrac have joined forces to become Radial, the ...

Interviews View All

Steve Lamar
American Apparel and Footwear Association (AAFA)

What are proposed changes to the compliance rules and how will it affect...

Engineer Sohail Lashari
Lahore Chamber of Commerce and Industry, LCCI

Should banning import and export of certain textile products be...

Mr. Paolo Gramaglia
Miroglio Textile

What is the role of the digital printing technology in the manufacturing...

Mr. Yogesh Agrawal
Shri Ambica Polymer Pvt. Ltd.

Mr. Yogesh Agrawal started Shri Ambica Polymer Pvt. Ltd. in the year 2005. ...

Urs Stalder
Sanitized AG

<b><i>Urs Stalder, CEO, Sanitized AG, talks about the increasing use of...

Sanjay Gupta
Garware-Wall Ropes Ltd

Sanjay Gupta is a Chemical Engineer (IIT Kanpur) and CFA and PGDFA (ICFAI, ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search