Home / Knowledge / News / Apparel/Garments / Diverse sizing data assists Woolworths for 'perfect fit'
Diverse sizing data assists Woolworths for 'perfect fit'
07
Jul '14
Woolworths has recently measured a record number of South Africans in a national sizing survey. According to Alvanon, the international sizing company that provided the state-of-the-art body scanner for the survey, this is the most successful sizing campaign rolled out globally to date.
 
Alvanon is an international market leader in body scanning and fit form development and has worked with global retail leaders such as Marks and Spencer, Levis, and Target.
 
Darren Todd, Head of Sourcing and Technology at Woolworths, says. "We were delighted by the enthusiastic level of customer participation in the survey across the country.  The number of people surveyed far exceeded our expectations and original targets”.
 
The survey, themed ‘find your perfect fit’, measured a diverse group of men and women to ensure that Woolworths’ clothing sizing standards continue to meet the needs of all South African customers. 
 
The survey used innovative new sizing technology to provide a 360° set of measurements for participants in the Western Cape, Gauteng and Kwazulu Natal.  
 
The survey was a first for South African consumers, and another unique channel for Woolworths to listen to their customers and adapt to meet their needs.  Darren adds, “It was a direct reflection of Woolworths’ dedication to its customers.
 
“We sat with each person who participated in the survey to go through their results, and suggest the best clothing items in our current ranges for them”, he said. 
 
The survey measured a good spread across gender, age and ethnicity, with 76% female- and 24% male recorded participation.
 
It is essential that we provide high quality fashion that fits each of our customers.  The data we collected will be used to develop an optimal fit standard across menswear and womenswear”, concludes Darren.
 
Woolworths customers can anticipate a selection of products resulting from the new sizing specifications in store from 2015.  
 

Woolworths

Must ReadView All

President Tsai Ing-wen delivering remarks before boarding her plane bound for Central America. Courtesy: Presdient's office

Textiles | On 16th Jan 2017

‘Textiles at centre of Taiwan’s new trade arrangements’

Textiles should be at the heart of Taiwan’s thinking while developing ...

Apparel/Garments | On 16th Jan 2017

Ralph Lauren develops policy on tracking wood based fabrics

In a bid to trace source of wood based fabrics like viscose and rayon ...

Apparel/Garments | On 16th Jan 2017

EC proposes enhanced market access for Sri Lanka

The European Commission (EC) has proposed that a significant part of...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search