Home / Knowledge / News / Apparel/Garments / Diverse sizing data assists Woolworths for 'perfect fit'
Diverse sizing data assists Woolworths for 'perfect fit'
Jul '14
Woolworths has recently measured a record number of South Africans in a national sizing survey. According to Alvanon, the international sizing company that provided the state-of-the-art body scanner for the survey, this is the most successful sizing campaign rolled out globally to date.
Alvanon is an international market leader in body scanning and fit form development and has worked with global retail leaders such as Marks and Spencer, Levis, and Target.
Darren Todd, Head of Sourcing and Technology at Woolworths, says. "We were delighted by the enthusiastic level of customer participation in the survey across the country.  The number of people surveyed far exceeded our expectations and original targets”.
The survey, themed ‘find your perfect fit’, measured a diverse group of men and women to ensure that Woolworths’ clothing sizing standards continue to meet the needs of all South African customers. 
The survey used innovative new sizing technology to provide a 360° set of measurements for participants in the Western Cape, Gauteng and Kwazulu Natal.  
The survey was a first for South African consumers, and another unique channel for Woolworths to listen to their customers and adapt to meet their needs.  Darren adds, “It was a direct reflection of Woolworths’ dedication to its customers.
“We sat with each person who participated in the survey to go through their results, and suggest the best clothing items in our current ranges for them”, he said. 
The survey measured a good spread across gender, age and ethnicity, with 76% female- and 24% male recorded participation.
It is essential that we provide high quality fashion that fits each of our customers.  The data we collected will be used to develop an optimal fit standard across menswear and womenswear”, concludes Darren.
Woolworths customers can anticipate a selection of products resulting from the new sizing specifications in store from 2015.  


Must ReadView All

Apparel/Garments | On 26th Oct 2016

SGS develops 4C chemical management model for apparel

SGS, a leading inspection, auditing, certification, testing, and...

Textiles | On 26th Oct 2016

Platinum Equity acquires International Textile Group

International Textile Group (ITG) has been acquired by Platinum...

Textiles | On 26th Oct 2016

Whitehouse & URI Business Centre start RI textile network

Senator Sheldon Whitehouse and the University of Rhode Island...

Interviews View All

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search