Home / Knowledge / News / Apparel/Garments / Nike Golf opens 1st performance fitting center in Scotland
Nike Golf opens 1st performance fitting center in Scotland
08
Jul '14
Nike Golf, in conjunction with Archerfield Links, announced the opening of the new Nike Performance Fitting Center at Archerfield in Edinburgh, Scotland, just ahead of the Scottish Open. Nike athlete Rory McIlroy was on hand for the announcement.
 
The facility, a world first for Nike Golf, will allow consumers from around the globe to experience the very best in golf club fitting, as well as access to Archerfield’s elite coaching panel, including former Ryder Cup player Andrew Coltart and leading European Tour coach Gary Nicol, both members of Nike’s Swoosh Staff.
 
This facility provides the consumer with a full range of product, technology and fitting experiences, mirroring the service Nike Golf offers its Tour athletes. 
 
“This incredible facility takes club fitting to another level,” said McIlroy.  “It’s so impressive that Nike is providing the consumer the same type of service that we get as Nike athletes.”  
 
Golfers can enjoy a range of packages tailored to their needs, including the ultimate three-day stay at the luxury club that will see them embarking on a full club and ball fitting, game-assessment, physical fitness consultation and a playing lesson on either the Fidra or Dirleton Links.   
 
On day one of their stay, consumers will take part in a personal club fitting using the latest technology. On day two, their personalized, custom-built clubs will be delivered to the club in time for their playing lesson. Golfers will then have a distance mapping session, and will be shown how to use the Nike Golf NG360 app, which allows players to track their progress on the course, as well as offer tips on game-improvement.
 
"This marks a critical step in our journey as we deliver an experience designed to serve the golfer in fitting and performance," said Cindy Davis, President, Nike Golf.  "It's not enough to simply make great product - we have to serve our consumer with world-class experiences that enable them to unlock their true potential.  Our partnership with Archerfield, an authentic site located on Scotland's Golf Coast, does just that." 
 
“We are pleased to be working in partnership with Nike Golf on this exciting project. At Archerfield we like to play a different game. We want to create facilities which are above and beyond expectation, which set the benchmark in understated luxury and service,” said Tom Younger, CEO at Archerfield.
 
In addition to the two stunning courses designed by DJ Russell, the Archerfield Links Estate boasts a 17th century Mansion House with a spa (recently voted in the top-six new spas in Europe), a gym and a range of luxurious accommodations just outside Edinburgh.This facility provides easy access by road, rail and air.  
 

NIKE


Must ReadView All

Courtesy- PVH Corp

Apparel/Garments | On 25th May 2016

PVH Corp & Grupo Axo announces joint venture in Mexico

PVH Corp, one of the largest apparel companies in the world and Grupo ...

Apparel/Garments | On 25th May 2016

New GS1 US rule blends e-commerce fulfillment methods

A new guideline focused on e-commerce and omni-channel fulfillment...

Textiles | On 25th May 2016

PYMA’s SOS to save downstream textile industry

The Pakistan Yarn Merchants Association (PYMA) has appealed to the...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

How has the Indian spinning industry fared in the last two years? What...

Siddharth Biyani
Mangalam Industries Pvt Ltd

How is the man-made fibre (MMF) industry shaping up? How is Mangalam...

Pinkesh Jain
Everflow Petrofils Ltd

What are the latest technological innovations in the spinning industry?...

Mark Paterson
Technical Absorbents Ltd

<b><i>Mark Paterson, R&D manager of Technical Absorbents Ltd talks about...

Mohammad Hassan
Biax Fiberfilm

<b><i>About one in every 20 patients picks up an infection while...

Kerem Durdag
Biovation II LLC

<b><i>Kerem Durdag, CEO, Biovation II LLC, provides an insight into future ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar
Label Ritu Kumar

"There are a lot of people wearing western clothes in India as well. But...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search