Lee Jeans launches campaign for social cause

Net proceeds raised from Lee National Denim Day will benefit the Society's community-based programs, including lifesaving screenings and a free place to stay when breast cancer patients and their caregivers have to travel away from home for treatment. Proceeds will also help fund the American Cancer Society's national research grants ongoing work to find new ways to find, prevent and treat breast cancer. The organization has contributed to nearly every cancer breakthrough in recent history. Their funded researchers have helped develop the drugs to treat advanced breast cancer and have shown that mammograms are the most effective form of detection.

 

Three courageous breast cancer survivors are Lee Jeans' 2014 Lee National Denim Day ambassadors, leading a campaign to raise millions of dollars to #

"The courage and passion of our three ambassadors this year inspire us to do all we can in the fight against breast cancer and the quest to make breast cancer a thing of the past," says Liz Cahill, VP Marketing for Lee. "Lee National Denim day is committed to improving the everyday lives of those with breast cancer – past, present and future. We are very proud to partner with the American Cancer Society for the third year in row and to raise millions more dollars toward our mutual goal of helping women affected by breast cancer and empowering them to survive and thrive."

 

Three courageous breast cancer survivors are Lee Jeans' 2014 Lee National Denim Day ambassadors, leading a campaign to raise millions of dollars to #