Myntra adds fashion brand Wills Lifestyle to portfolio

09 Jul '14

2 min read

Myntra.com, India’s largest fashion e-tailer, announced its association with ITC’s premium fashion brand, Wills Lifestyle to retail its sophisticated and exclusive signature line. With this partnership, Myntra.com will be the first online player to offer the choicest range of designer apparels from the Wills Signature Line to fashion enthusiasts across the country. The exquisite collection from India’s leading designers for Wills Lifestyle will be featured on Myntra’s exclusive Premium Corner and can be shopped from Myntra's website.

Myntra.com takes pride to announce that with this association stems the opportunity to showcase aspirational yet wearable creations by country’s leading designers such as Rohit Bal, Ritu Kumar, JJ Valaya, Rohit Gandhi-Rahul Khanna, Ashish N Soni, Wendell Rodricks and Payal Pratap to name a few. The Signature line by Wills Lifestyle, is by far the largest initiative in the Indian fashion industry to democratise designer wear, offering a choice of aspirational yet wearable designs at accessible price-points through a nationwide network of Wills Lifestyle stores.

Speaking on the association was Mukesh Bansal, CEO Myntra & Head of Fashion, Flipkart, “Myntra and Wills Lifestyle are both committed to promoting the business of fashion in the country. We are extremely excited and believe it is an ideal opportunity for us to provide our customers with an online platform to engage with their favourite designer collections which is aspirational, yet at accessible price-points. Through this association, we will enable our growing customer base with seamless access to exclusive designer wear, particularly to those based in Tier II & III cities.”

Commenting on the partnership, Atul Chand, Divisional Chief Executive, ITC Lifestyle Retailing said, “Continuing our efforts on reaching out to our target audience through various sales channels including online, we are delighted to offer our exclusive Wills Signature collection to the discerning consumers of Myntra.com. We look forward to a long term association with Myntra.com”.

The designer wear so far seen only on the ramps and appreciated for its distinctive creative edge and design is now easily accessible to consumers at large, exclusively on myntra.com. The brand forayed into the premium designer wear segment in November last year and is now gearing up to expand this segment. This association reiterates the company's focus to deliver an unprecedented experience for every Indian by enabling access to designer clothing quicker than ever before.

Myntra.com

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