Home / Knowledge / News / Apparel/Garments / Myntra adds fashion brand Wills Lifestyle to portfolio
Myntra adds fashion brand Wills Lifestyle to portfolio
09
Jul '14
Myntra.com, India’s largest fashion e-tailer, announced its association with ITC’s premium fashion brand, Wills Lifestyle to retail its sophisticated and exclusive signature line. With this partnership, Myntra.com will be the first online player to offer the choicest range of designer apparels from the Wills Signature Line to fashion enthusiasts across the country. The exquisite collection from India’s leading designers for Wills Lifestyle will be featured on Myntra’s exclusive Premium Corner and can be shopped from Myntra's website.
 
Myntra.com takes pride to announce that with this association stems the opportunity to showcase aspirational yet wearable creations by country’s leading designers such as Rohit Bal, Ritu Kumar, JJ Valaya, Rohit Gandhi-Rahul Khanna, Ashish N Soni, Wendell Rodricks and Payal Pratap to name a few. The Signature line by Wills Lifestyle, is by far the largest initiative in the Indian fashion industry to democratise designer wear, offering a choice of aspirational yet wearable designs at accessible price-points through a nationwide network of Wills Lifestyle stores.
 
Speaking on the association was Mukesh Bansal, CEO Myntra & Head of Fashion, Flipkart, “Myntra and Wills Lifestyle are both committed to promoting the business of fashion in the country. We are extremely excited and believe it is an ideal opportunity for us to provide our customers with an online platform to engage with their favourite designer collections which is aspirational, yet at accessible price-points. Through this association, we will enable our growing customer base with seamless access to exclusive designer wear, particularly to those based in Tier II & III cities.”
 
Commenting on the partnership, Atul Chand, Divisional Chief Executive, ITC Lifestyle Retailing said, “Continuing our efforts on reaching out to our target audience through various sales channels including online, we are delighted to offer our exclusive Wills Signature collection to the discerning consumers of Myntra.com. We look forward to a long term association with Myntra.com”.
 
The designer wear so far seen only on the ramps and appreciated for its distinctive creative edge and design is now easily accessible to consumers at large, exclusively on myntra.com. The brand forayed into the premium designer wear segment in November last year and is now gearing up to expand this segment. This association reiterates the company's focus to deliver an unprecedented experience for every Indian by enabling access to designer clothing quicker than ever before.
 

Myntra.com


Must ReadView All

L-R: Surya Ajay Agarwal (Director - Donear), Vikram Mahaldar (MD - OCM) & Rahul Rajendra Agarwal (Director - Donear)

Textiles | On 20th Nov 2017

Promoters of Donear Group acquire OCM Woolen Mills

The promoters of Mumbai-based Donear Group have announced the...

NRF welcomes US Senate committee approval on tax reform

Textiles | On 20th Nov 2017

NRF welcomes US Senate committee approval on tax reform

The National Retail Federation (NRF) has welcomed the approval of tax ...

NTGM opens garment export facility in Yangon

Apparel/Garments | On 20th Nov 2017

NTGM opens garment export facility in Yangon

Nordic Technology Group Myanmar Ltd. (NGTM) recently initiated...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search