Visitors to Intermoda 2014 will experience solutions that optimize trend data with fashion that fits at co-exhibitors Alvanon and Fashion Snoops’ specially featured display located at the entrance of the Expo Guadalajara exhibit hall, July 15 – 18, Mexico, Guadalajara, Jalisco.
At the exhibit, Alvanon (The Apparel Fit Expert) and fashion trends forecasting authority Fashion Snoops, will showcase trending fashions in the form of Fashion Snoops’ trend gallery, Alvanon’s AlvaForm fit mannequins and garments produced by leading brands. The fashion trending garments gracing Alvanon’s AlvaForms are products of Camila Jones, Reina Diaz, Soul & Blues, and HPC Polo, among others, represent Fashion Snoop’s Spring/Summer 2015 seasonal trends.
“The dressed AlvaForms along with Fashion Snoops’ trends will give visiting designers, merchandisers and manufacturers an up-close, interactive experience of fashion, trends and fit,” explains Alvanon President Ed Gribbin. “The AlvaForms will also enable visitors to visualize each garment’s fit intent.”
The combination of Alvanon’s fit expertise and Fashion Snoops’ trends analysis delivers extraordinary benefits throughout the supply chain, including improved full-price sell through, conversion rates and customer satisfaction for brands and retailers, and reduced sample iterations, greater quality control and faster time from design to production for manufacturers. “Together, trends analysis and fit technology facilitate lightning speed to market, reduce returns and allow fashion industry professionals to merge trend and fit for a total market analysis,” says Gribbin.
Visitors to the exhibit will encounter a “fashion workroom,” with Fashion Snoops’ trend displays presented as inspirational mood boards, and dressed AlvaForm fit mannequins positioned around each board. A welcome lounge serves as the exhibit’s greeting and information stand. Information will be easily accessible for all items on display, from the fit mannequins to the fashion trending garments they are wearing.
“Fashion Snoops is once again very excited to work alongside Intermoda, the most important event showcasing Latin American trends, plus we have recently partnered up with Alvanon, the global leader in size and fit. The thought process is to show how important it is for fashion and fit to live together and the importance both place on the consumer,” says Robert Guadalupe, Fashion Snoops’ SVP of Sales and Marketing.