Home / Knowledge / News / Apparel/Garments / Debenhams underwear as outerwear trend hits high street
Debenhams underwear as outerwear trend hits high street
Jul '14
The latest fashion for using underwear as outerwear has sent lingerie sales soaring at Debenhams. 
The retailer has seen an increase in sales in boudoir inspired lingerie and sleepwear compared to sales last year; the trend to wear underwear as outerwear is this summer’s must-have high street style.
Debenhams brand, B by Ted Baker has seen an uplift of 132% in the sales of printed chemises since May with the floral garden print chemise proving most popular.
A host of celebrities have embraced the trend including; Kim Kardashian, Ellie Goulding, Miley Cyrus, Rihanna, Beyoncé, Daisy Lowe, Iggy Azalea and Rita Ora. Even fashion royalty such as Kate Moss and Victoria Beckham have recently been spotted stepping out in chic, sophisticated lingerie-style ensembles.
Bestsellers at Debenhams include camisole tops, skirt slips and lacy night dresses, many of which are being incorporated into women’s work-day outfits.
Designer for Debenhams’ Reger by Janet Reger lingerie brand, Aliza Reger says: “Lingerie inspired clothing is a must for any stylish woman’s wardrobe this summer. However, it is a tricky trend to pull off and our Debenhams personal shoppers are on hand to advise.”
Decades earlier it was Courtney Love and Grace Jones who pioneered the look and now performers, fashionistas and trend-setters are getting in on the act. In the 1980s, Madonna proved to be very influential to female fashion and in her ‘Like a Virgin’ music video; millions of fans emulated her fashion including bras paired with leather jackets and lace gloves and vintage style bustiers with lacy slips.
At this year’s Glastonbury festival, Ellie Goulding wore a gold bra top to perform songs from her current album and at last year’s Wimbledon final, Victoria showcased a Louis Vuitton black lace slip dress.
The underwear as outerwear look was championed on the catwalk at Dolce and Gabbana, Stella McCartney, Dior and Ellie Saab, with the trend now filtering down to the high street.
Debenhams Personal Styling team based in the flagship Oxford Street branch has seen an increase in women booking appointments solely for tips, tricks and hints on how to wear the new trend outside the bedroom.
Head of Personal Styling, Alain Mehada explained: “The styles exhibited by celebrities like Miley and Beyoncé work on stage but there are plenty of ways to incorporate lingerie inspired looks into everyday outfits.” 
“Try pairing a silk floral cami top with a pencil skirt and jacket for a chic glamourous look or pair a slip lace dress with a pretty cardigan. Elegant sleepwear such as soft silk printed pyjama tops paired with the right trousers is a classy style and can easily be translated to office-day wear. Sophisticated and suitable for work, this catwalk trend is a hit.”


Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search