Home / Knowledge / News / Apparel/Garments / Debenhams underwear as outerwear trend hits high street
Debenhams underwear as outerwear trend hits high street
10
Jul '14
The latest fashion for using underwear as outerwear has sent lingerie sales soaring at Debenhams. 
 
The retailer has seen an increase in sales in boudoir inspired lingerie and sleepwear compared to sales last year; the trend to wear underwear as outerwear is this summer’s must-have high street style.
 
Debenhams brand, B by Ted Baker has seen an uplift of 132% in the sales of printed chemises since May with the floral garden print chemise proving most popular.
 
A host of celebrities have embraced the trend including; Kim Kardashian, Ellie Goulding, Miley Cyrus, Rihanna, Beyoncé, Daisy Lowe, Iggy Azalea and Rita Ora. Even fashion royalty such as Kate Moss and Victoria Beckham have recently been spotted stepping out in chic, sophisticated lingerie-style ensembles.
 
Bestsellers at Debenhams include camisole tops, skirt slips and lacy night dresses, many of which are being incorporated into women’s work-day outfits.
 
Designer for Debenhams’ Reger by Janet Reger lingerie brand, Aliza Reger says: “Lingerie inspired clothing is a must for any stylish woman’s wardrobe this summer. However, it is a tricky trend to pull off and our Debenhams personal shoppers are on hand to advise.”
 
Decades earlier it was Courtney Love and Grace Jones who pioneered the look and now performers, fashionistas and trend-setters are getting in on the act. In the 1980s, Madonna proved to be very influential to female fashion and in her ‘Like a Virgin’ music video; millions of fans emulated her fashion including bras paired with leather jackets and lace gloves and vintage style bustiers with lacy slips.
 
At this year’s Glastonbury festival, Ellie Goulding wore a gold bra top to perform songs from her current album and at last year’s Wimbledon final, Victoria showcased a Louis Vuitton black lace slip dress.
 
The underwear as outerwear look was championed on the catwalk at Dolce and Gabbana, Stella McCartney, Dior and Ellie Saab, with the trend now filtering down to the high street.
 
Debenhams Personal Styling team based in the flagship Oxford Street branch has seen an increase in women booking appointments solely for tips, tricks and hints on how to wear the new trend outside the bedroom.
 
Head of Personal Styling, Alain Mehada explained: “The styles exhibited by celebrities like Miley and Beyoncé work on stage but there are plenty of ways to incorporate lingerie inspired looks into everyday outfits.” 
 
“Try pairing a silk floral cami top with a pencil skirt and jacket for a chic glamourous look or pair a slip lace dress with a pretty cardigan. Elegant sleepwear such as soft silk printed pyjama tops paired with the right trousers is a classy style and can easily be translated to office-day wear. Sophisticated and suitable for work, this catwalk trend is a hit.”
 

Debenhams


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

HKL Magu welcomes Amitabh Kant, CEO, NITI Aayog; Courtesy: AEPC

Apparel/Garments | On 23rd Feb 2018

AEPC completes 40 years of operation

The Apparel Export Promotion Council (AEPC) has successfully...

Interviews View All

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search