Home / Knowledge / News / Apparel/Garments / Labelexpo to host 'Brand engagement through packaging'
Labelexpo to host 'Brand engagement through packaging'
12
Jul '14
Brand owners, retailers, label and packaging designers and buyers are being invited to enroll for the inaugural printing technology master class - Brand engagement through packaging. Taking place on Thursday 11 September, the half day master class is featured as part of Labelexpo Americas 2014.

Brand engagement through packaging is a combination of speaker sessions, guided show tour and hosted lunch. It is designed to give attendees a robust understanding of label and package printing; such as which materials to use, the effects of using the latest technology and design techniques to grow a brand, increase sales and stay ahead of competitors.

Delegates will hear from several leading industry experts across a range of specialisms. Mike Ferrari of Ferrari Innovation Solutions will navigate the shopper’s journey - retail, online and social media. Looking at packaging in the digital age, he will demonstrate how to grow brand revenue and margins by sharing best practice case studies from brands such as Procter & Gamble, Danone and Coca-Cola.

John Foley of interlinkONE and Grow Socially will look at connecting packaging and the web through engaging in social media. John will guide delegates through how to measure their social media profit success through engagement and consumer marketing. He will also outline how to extend the life of the label and packaging to connect with the next generation of consumers as well as teaching attendees to think ‘outside the box’ on how to incorporate the power of digital marketing with their products.

Esko’s Jan De Roeck will explore digital visualization to workflow. De Roeck will reveal how a product’s packaging can be virtually created in 3D to show a range of substrates, printing techniques and finishes and to review its shelf impact. He will also demonstrate how 3D visualization can also be used to show packaging designs to concept teams in remote locations and quicken a product’s route to market with improved approval times.

The master class will be closed by Mike Fairley from the Labelexpo Global Series with his take on new opportunities and solutions in high tech printing and finishing technologies. He will give practical examples of how different printing techniques can be applied to products and how they can also add value. He will also summarize the latest possibilities with new inks, materials, security and brand protection solutions.

Labelexpo

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search