In terms of sales, adidas will achieve a new record in football of €2 billion this year. adidas will sell more than 8 million jerseys altogether, significantly more than in the year of the 2010 FIFA World Cup (6.5 million).
The Germany jersey is leading the way, with record sales of more than 2 million units, over 30% more than in the previous record year 2006 (1.5 million DFB jerseys). Further bestsellers are the Argentina, Mexico and Colombia jerseys, with sales of more than one million units each. In addition, adidas will sell more than 14 million footballs in the design of the brazuca, the Official Match Ball of the 2014 FIFA World up - one million more balls than in the year of the 2010 FIFA World Cup.
Over the duration of the 2014 FIFA World Cup Brazil, the world's number one football brand has been the most talked-about brand with an increase of 5.8 million followers across all major social media platforms - more than any other sports brand.
From its base in Rio, "Posto adidas" (Posto is the name given to local landmarks along the beaches of Rio de Janeiro), the adidas marketing team posted a combination of planned, anticipated and reactive content to drive its conversation online with football fans. Focussing its campaign on share of voice and reactive moments, results show that adidas had 917,000 mentions of on Twitter - more than three times as much as any other brand during the tournament.
adidas Football had the largest social media community growth (across sports brands) throughout the tournament, showing a 14.5% increase. Share of voice across all key social media platforms in the tournament was also 22 percentage points higher than the nearest sports brand competitor.
brazuca, the Official Match Ball of the 2014 FIFA World Cup Brazil, has also been one of the major successes of the tournament. Its @brazuca Twitter handle has been the largest growing account on the platform during the World Cup tournament growing over 2.98 million (603%). @brazuca was also one of the most engaged Twitter handles compared to other brands in the sports category during the tournament, with 530,000 user interactions.
Textiles | On 2nd Dec 2016
The currency crisis in India, marked by insufficient supply of new...
Textiles | On 2nd Dec 2016
There is huge potential for increase in nylon consumption said...
Apparel/Garments | On 2nd Dec 2016
Aditya Birla Retail and Fashion Ltd. (ABFRL) is establishing a new...
Indo Count Retail Ventures
Today, there is no other emerging market as India, "we make in India and...
‘The intimatewear category in India is slowly becoming trend-sensitive.’
Sanjay Desai & Ashish Mulani
Digital textile printing will be the technology of the future
Biovation II LLC
Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...
Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...
Voith Paper GmbH & Co. KG
The glass mat industry is growing by five to eight per cent annually. Kai...
Gildan Activewear SRL
Gildan Activewear, a manufacturer and marketer of branded clothing and...
Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...
Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...
Apparel/Garments | On 30th Nov 2016