Online fashion revolution which commenced in May, 2014 by Jabong.com, India’s leading online fashion store, and Talent house India, SEA’s largest crowd sourcing company, is now nearing the grand finale. ”India Online Fashion Week”(IOFW) which will witness its climax on July 30, 2014 announced its panel of venerated jury who will not only groom the shortlisted participants but will also decide who will take the bounty home on the ‘D-day’. The mentoring panel includes some notable names from the fashion industry like super-model Carol Gracias and famous hair and makeup artist Samantha Kochhar.
Bollywood’s ‘girl-next-door’ actress Yami Gautam who is the key celebrity mentor will act as a patron to the lucky few who have got the opportunity to strut the ramp. They will undergo rigorous training sessions and will be provided with personalized grooming tips from the reputed jury. The coveted panel includes:
Commenting on the developments taking place in India Online Fashion Week, Praveen Sinha, Founder and Managing Director, Jabong.comsays, “We are proud to announce the well celebrated jury panel that we have brought together for India Online Fashion Week and are confident that under their guidance the participants will receive the best possible mentoring. We have got on-board some of the most distinguished names of the fashion industry who will convert this next-gen talent into gold.
“The whole process of pooling in adept candidates from different verticals was challenging and our entire team went through an elaborate process to select the best lot for the IOFW event. Our only aim through such an initiative is to give the fashion industry its rightful heir who will take Indian fashion to a greater platform and create a niche for themselves on the runway”.
Commenting on the auditions, Rashmi Virmani, Show Director, IOFW said, “Good to receive so many credible entries for India Online Fashion Week. The creative invites were rolled on the internet and the response and quality were both seen in abundance at the first event of its kind. I am looking forward to work with the finalists and I am sure that it will be a classy event.”
IOFW started with a simple thought, providing a world class career defining opportunity to the budding artists who can bring about the next fashion revolution in the industry. The curtain raiser for this much awaited event will be on July 25, 2014. The show will conclude on July 30, 2014, with participation from the who’s who of the Indian Fashion fraternity as the spectators of the Grand Finale.