Home / Knowledge / News / Apparel/Garments / Mix Thread offers service to match clothes with body shape
Mix Thread offers service to match clothes with body shape
16
Jul '14
A new service offered to online clothing retailers lets customers browse their store seeing themselves in a virtual view of how appealing the clothes will look on themselves.
 
The Mix Thread technology is designed to help customers make better informed decisions on whether particular items will suit them, and boost sales and site engagement.
 
Mix Thread founder Andrew den Hertog said that while the concept is not new, the ability to personalise a product image to perfectly match the customer's body shape is.
 
“Unlike virtual wardrobes that only stretch and scale images, Mix Thread uniquely warps the product image so that it matches the curves and size of the customer's body. This gives a far more realistic result that is very close to how the garment would appear when worn,” Mr den Hertog said.
 
“The service allows customers to browse the store seeing themselves wearing the clothes rather than mannequins or models, providing a more engaging experience for shoppers who have trouble deciding whether or not a garment would suit them.”
 
Mr den Hertog said no special technology is needed by the store or the customer, who can both utilise the software by using regular photos that remained private to the shopper.
 
Mr den Hertog, with a background in information technology and software engineering in Australia and Asia, said Mix Thread was compatible with most online stores with minimal change to existing operating systems.
 
“Mix Thread is a new offering but we already have a number of enhancements planned. Coming soon is the ability to combine multiple products to make an outfit, as well as customers being able to share their photos through Facebook and other social media”.
 
About MixThread
MixThread is a new tech startup in online fashion retailing that lets customers see themselves wearing the clothes of the website they're visting. MixThread has been developed with a unique algorithm that distorts product images to closely match the body shape of the customer, giving a realistic idea of how a garment will look when worn in real life.
 

Mix Thread


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search