Home / Knowledge / News / Apparel/Garments / Mix Thread offers service to match clothes with body shape
Mix Thread offers service to match clothes with body shape
16
Jul '14
A new service offered to online clothing retailers lets customers browse their store seeing themselves in a virtual view of how appealing the clothes will look on themselves.
 
The Mix Thread technology is designed to help customers make better informed decisions on whether particular items will suit them, and boost sales and site engagement.
 
Mix Thread founder Andrew den Hertog said that while the concept is not new, the ability to personalise a product image to perfectly match the customer's body shape is.
 
“Unlike virtual wardrobes that only stretch and scale images, Mix Thread uniquely warps the product image so that it matches the curves and size of the customer's body. This gives a far more realistic result that is very close to how the garment would appear when worn,” Mr den Hertog said.
 
“The service allows customers to browse the store seeing themselves wearing the clothes rather than mannequins or models, providing a more engaging experience for shoppers who have trouble deciding whether or not a garment would suit them.”
 
Mr den Hertog said no special technology is needed by the store or the customer, who can both utilise the software by using regular photos that remained private to the shopper.
 
Mr den Hertog, with a background in information technology and software engineering in Australia and Asia, said Mix Thread was compatible with most online stores with minimal change to existing operating systems.
 
“Mix Thread is a new offering but we already have a number of enhancements planned. Coming soon is the ability to combine multiple products to make an outfit, as well as customers being able to share their photos through Facebook and other social media”.
 
About MixThread
MixThread is a new tech startup in online fashion retailing that lets customers see themselves wearing the clothes of the website they're visting. MixThread has been developed with a unique algorithm that distorts product images to closely match the body shape of the customer, giving a realistic idea of how a garment will look when worn in real life.
 

Mix Thread

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Lee Cooper

Apparel/Garments | On 28th Mar 2017

CCI clears FLFL proposal to divest Lee Cooper

The Competition Commission (CCI) of India has approved the proposal...

Textiles | On 28th Mar 2017

Bardoli CEFC to benefit south Gujarat MSMEs

India’s first common engineering facility centre (CEFC) at Bardoli,...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search