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Mix Thread offers service to match clothes with body shape
Jul '14
A new service offered to online clothing retailers lets customers browse their store seeing themselves in a virtual view of how appealing the clothes will look on themselves.
The Mix Thread technology is designed to help customers make better informed decisions on whether particular items will suit them, and boost sales and site engagement.
Mix Thread founder Andrew den Hertog said that while the concept is not new, the ability to personalise a product image to perfectly match the customer's body shape is.
“Unlike virtual wardrobes that only stretch and scale images, Mix Thread uniquely warps the product image so that it matches the curves and size of the customer's body. This gives a far more realistic result that is very close to how the garment would appear when worn,” Mr den Hertog said.
“The service allows customers to browse the store seeing themselves wearing the clothes rather than mannequins or models, providing a more engaging experience for shoppers who have trouble deciding whether or not a garment would suit them.”
Mr den Hertog said no special technology is needed by the store or the customer, who can both utilise the software by using regular photos that remained private to the shopper.
Mr den Hertog, with a background in information technology and software engineering in Australia and Asia, said Mix Thread was compatible with most online stores with minimal change to existing operating systems.
“Mix Thread is a new offering but we already have a number of enhancements planned. Coming soon is the ability to combine multiple products to make an outfit, as well as customers being able to share their photos through Facebook and other social media”.
About MixThread
MixThread is a new tech startup in online fashion retailing that lets customers see themselves wearing the clothes of the website they're visting. MixThread has been developed with a unique algorithm that distorts product images to closely match the body shape of the customer, giving a realistic idea of how a garment will look when worn in real life.

Mix Thread

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