Home / Knowledge / News / Apparel/Garments / Mix Thread offers service to match clothes with body shape
Mix Thread offers service to match clothes with body shape
16
Jul '14
A new service offered to online clothing retailers lets customers browse their store seeing themselves in a virtual view of how appealing the clothes will look on themselves.
 
The Mix Thread technology is designed to help customers make better informed decisions on whether particular items will suit them, and boost sales and site engagement.
 
Mix Thread founder Andrew den Hertog said that while the concept is not new, the ability to personalise a product image to perfectly match the customer's body shape is.
 
“Unlike virtual wardrobes that only stretch and scale images, Mix Thread uniquely warps the product image so that it matches the curves and size of the customer's body. This gives a far more realistic result that is very close to how the garment would appear when worn,” Mr den Hertog said.
 
“The service allows customers to browse the store seeing themselves wearing the clothes rather than mannequins or models, providing a more engaging experience for shoppers who have trouble deciding whether or not a garment would suit them.”
 
Mr den Hertog said no special technology is needed by the store or the customer, who can both utilise the software by using regular photos that remained private to the shopper.
 
Mr den Hertog, with a background in information technology and software engineering in Australia and Asia, said Mix Thread was compatible with most online stores with minimal change to existing operating systems.
 
“Mix Thread is a new offering but we already have a number of enhancements planned. Coming soon is the ability to combine multiple products to make an outfit, as well as customers being able to share their photos through Facebook and other social media”.
 
About MixThread
MixThread is a new tech startup in online fashion retailing that lets customers see themselves wearing the clothes of the website they're visting. MixThread has been developed with a unique algorithm that distorts product images to closely match the body shape of the customer, giving a realistic idea of how a garment will look when worn in real life.
 

Mix Thread


Must ReadView All

Textiles | On 25th Sep 2017

SVP Group to build $300 mn spinning plant in Sohar

ShriVallabh Pittie Industries (SVP) Group, a diversified yarn...

Apparel/Garments | On 25th Sep 2017

Vietnam textile sector to gain if EU FTA gets ratified

Experts feel the Vietnam-European Union (EU) free trade agreement...

Courtesy: Business Wire

Textiles | On 25th Sep 2017

Invista to use ADN technology at joint project in France

Invista, a leading producer of chemical intermediates, polymers, and...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search