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Cherokee to debut 'ále by Alessandra' at Miami Swim Show
17
Jul '14
Alessandra Ambrosio and The Lunada Bay Corporation, in partnership with Silver Sunrise, LLC and Cherokee Global Brands announced the upcoming debut of the ále by Alessandra swimwear and cover-up collection at the Miami Swim Show on July 19-22, at the Miami Florida Convention Center, booth #417.
 
“I am extremely excited to introduce the first of many ále by Alessandra swim collections,” says Alessandra Ambrosio, internationally recognized supermodel and fashion icon. “The Lunada Bay Corporation was able to bring my swimwear vision to life in an amazing compilation that incorporates vibrant colors, designs and my very own boho-vibe.”
 
Susan Crank, CEO of Lunada Bay, furthered Ambrosio’s sentiments. “This is an epic partnership. Over the past few months, Lunada Bay has collaborated closely with Alessandra, and through her unique vision and input, we have created a beautiful collection of swim and beachwear. The collection, inspired by Alessandra’s “Brazil-Bohemia meets Malibu-Chic lifestyle” is truly special Miami, here we come!”
 
The Miami swim show will feature over 500,000 square feet of the finest women’s, men’s, children’s resort and lifestyle collections from across the globe. The ále collection includes 75 different styles in one piece and two-piece separates. Following the Miami Swim Show debut, the collection will be available for purchase beginning in October 2014 at exclusive boutiques and select upscale retailers throughout the country.
 

Cherokee Global Brands


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