Home / Knowledge / News / Apparel/Garments / JCPenney launches back to school marketing campaign
JCPenney launches back to school marketing campaign
Jul '14
Underscoring its commitment to fit every shape, size, color, wallet, style and occasion, J. C. Penney Company, Inc. (JCP) announced the launch of a new back-to-school marketing campaign that celebrates self-expression, showing how the perfect fit inspires kids to stand out and feel one-of-a-kind. The campaign kicks off today with two television spots, "Stand Out" and "My Fit," as well as a Hispanic marketing spot, to showcase how JCPenney merchandise lets kids and teens reflect their personalities and express themselves.
"From students heading back to school to women refreshing their wardrobes and homes for fall, everyone is looking for an opportunity to express their individuality, creativity and distinctive style this season," said Deb Berman, senior vice president of marketing for JCPenney. "At JCPenney, we`re committed to helping each customer find the look that fits them best -- so they can take on the playground, the hallway, even the boardroom in style."
Back-to-School Style for Kids.and Mom!
When shopping at JCPenney, kids can get the looks that are "so them" while Mom gets the satisfaction of taking care of her family at a price that fits her wallet. With a vast selection of apparel and accessories from private and national brands such as Arizona, Xersion(TM), Levi`s, Nike, Disney, Flirtitude and more, along with beauty offerings from Sephora inside JCPenney and jcp salon, JCPenney offers a truly one-stop-shopping destination for back-to-school. 
Additionally, JCPenney continues to be a leading retailer for denim, special sizes and school uniforms - all key categories for the back-to-school season. College-bound students can also find a selection of dorm décor and accessories from the "Dorm Life" shop, available in-store and online.
Back-to-school is also a great time for mom to update her fall wardrobe with brands like Liz Claiborne, a.n.a, Worthington, Ambrielle and St. John`s Bay. 


Must ReadView All

Textiles | On 25th Oct 2016

Arvind to dilute 10% stake in brand business arm

Arvind Limited, one of India’s largest integrated textile and apparel ...

Courtesy: Commonwealth Bank of Australia

Textiles | On 25th Oct 2016

World’s first cotton shipment using Skuchain’s Brackets

The world’s first trade transaction involving shipment of cotton...

Textiles | On 25th Oct 2016

Cotton yield to increase to 568.29 kg/ha in 2016-17: CAB

At its first meeting for the cotton season 2016-17, the Cotton...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search