Home / Knowledge / News / Apparel/Garments / JCPenney launches back to school marketing campaign
JCPenney launches back to school marketing campaign
17
Jul '14
Underscoring its commitment to fit every shape, size, color, wallet, style and occasion, J. C. Penney Company, Inc. (JCP) announced the launch of a new back-to-school marketing campaign that celebrates self-expression, showing how the perfect fit inspires kids to stand out and feel one-of-a-kind. The campaign kicks off today with two television spots, "Stand Out" and "My Fit," as well as a Hispanic marketing spot, to showcase how JCPenney merchandise lets kids and teens reflect their personalities and express themselves.
 
"From students heading back to school to women refreshing their wardrobes and homes for fall, everyone is looking for an opportunity to express their individuality, creativity and distinctive style this season," said Deb Berman, senior vice president of marketing for JCPenney. "At JCPenney, we`re committed to helping each customer find the look that fits them best -- so they can take on the playground, the hallway, even the boardroom in style."
 
Back-to-School Style for Kids.and Mom!
When shopping at JCPenney, kids can get the looks that are "so them" while Mom gets the satisfaction of taking care of her family at a price that fits her wallet. With a vast selection of apparel and accessories from private and national brands such as Arizona, Xersion(TM), Levi`s, Nike, Disney, Flirtitude and more, along with beauty offerings from Sephora inside JCPenney and jcp salon, JCPenney offers a truly one-stop-shopping destination for back-to-school. 
 
Additionally, JCPenney continues to be a leading retailer for denim, special sizes and school uniforms - all key categories for the back-to-school season. College-bound students can also find a selection of dorm décor and accessories from the "Dorm Life" shop, available in-store and online.
 
Back-to-school is also a great time for mom to update her fall wardrobe with brands like Liz Claiborne, a.n.a, Worthington, Ambrielle and St. John`s Bay. 
 

JCPenney


Must ReadView All

Apparel/Garments | On 6th May 2016

Iran offers scope for boosting RMG exports: AEPC

Garment exporters body Apparel Export Promotion Council (AEPC)...

Courtesy: PIB

Textiles | On 6th May 2016

SVPISTM, Coimbatore to offer UG & PG courses in textiles

Coimbatore based Sardar Vallabhbhai Patel International School of...

Courtesy: Idaman Eramandiri

Textiles | On 6th May 2016

Indonesian firm bags Made in Green by Oeko-Tex

Idaman Eramandiri (IEM) has become the first textile manufacturer in...

Interviews View All

G. Siva Sundara Ganesan
Great Supports

How important is compliance in the textile value chain of India? What is...

Ms.Edda Walraf
Rieter Machine Works Ltd

How important is the upcoming trade show ITMA Asia + CITME 2014 for the...

Veronique Lee
Modavanti

Sustainable fashion is not necessarily pocket- friendly. Are consumers...

Mr. Dave Hill
Technical Absorbents (TAL)

An honours graduate in Chemistry, Dave Hill began his career working for...

Mr. Keith Hayward
Monadnock Nonwovens LLC

Born in England, an honors graduate in Chemistry at the University of York ...

Mr. K.K. Agarwal
Alps Industries Limited

Mr. K.K. Agarwal, Chairman of Alps Industries Limited, aged 69 years is a...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search