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Macy's debuts latest trends for 2014 back-to-school season
Jul '14
Macy’s is gearing up for the 2014 back-to-school season with the latest trends and incredible promotions, all in time to have school-goers prepped, packed and looking smart as school begins this fall.
“As the shopping destination for moms, kids and college students, Macy’s offers the latest fashions at affordable prices for all kids going back-to-school this season,” said Martine Reardon, Macy’s chief marketing officer. “As children get ready for the classroom, it is often a busy time for parents too. At Macy’s, we have great fashion and finds -- across apparel, shoes, home and accessories, all under one roof to make shopping stress-free.”
Back-to-School Sales
Shop Macy’s this season and receive an “A” in style and savings on the best brands at affordable prices. From wardrobe staples like denim, sneakers and backpacks from Levi’s, American Rag, Nike and more, to items that help maximize space in your dorm room, Macy’s has something to fit everyone’s back-to-school checklist this fall.
Back-to-School Fashion and Dorm Trends
This fall, boys and girls will dream under the midnight sky as blue hues take center stage. From late summer’s pale blues with a likeness to faded denim to winter’s dark navy and peacock blue worn in rich velvets and jacquards for holiday parties, this palette carries throughout the entire season. Each blue can be paired with fall’s pale gray acting as a neutral or with pops of black and white.
For girls, 90s grunge returns with strong punk influences. Call it a fashion nirvana, as individuality and freedom of choice are prominent. Leather, moto jackets and pants with plenty of varnish and hardware are a must-have. Re-colored tartan plaids go from classic to youthful and take on a rock n’ roll vibe in everything from blazers and boyfriend cardigans to baby doll dresses and flouncy skirts.
Slip-on sneakers, lace-up booties, and totes also get an update. Soft pants and crop tops are another go-to look for the early fall and back-to-school time period. The bomber, cardigan or “coatigan,” a cardigan that’s slightly longer, all are new and evolve her style. Top off her look with gold jewelry and a crossover mini bag or backpack. For little girls, those ideas still shine through, with bold, saturated colors that make the school uniform pop back to khakis, black and navy. With these trends, one thing is certain, she has all she needs to express herself this season.

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