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Bombay Shirt to open offline flagship store in Mumbai
17
Jul '14
India’s first online custom shirt brand is scaling up their offline presence in the city. The brand is excited to launch a modish space where customers can walk in and experience first-hand the brand’s philosophy while designing the perfect custom-made shirt. The brick and mortar set-up complements their immensely successful hybrid online-offline model.  
 
Founded by Akshay Narvekar, Bombay Shirt Company, the brand encapsulates the essence of the city- modern, yet buttressed in old-world charm. The store offers a healthy mix of quirky, trendy designs as well as corporate staples for both men and women.
 
Their collection includes an extensive range of 130 fabrics that can be mixed and matched with different shirt elements (collars, cuffs, buttons etc) as well as design options such as contrast fabrics and pipings - the brand has something for everyone! 
 
The Kala Ghoda location makes for a perfect spot, with its unique mix of historic architecture and a vibrant art, fashion, design and food scene. The elegant yet simple interiors of the store are tastefully done up by interior designer Aurnab Biswas who has maintained the broad vintage aesthetic of the area while infusing it with contemporary and modern design elements.
 

Bombay Shirt Company

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Courtesy: India ITME

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