Home / Knowledge / News / Apparel/Garments / Fashion retailer Mango to extend online presence on Myntra
Fashion retailer Mango to extend online presence on Myntra
21
Jul '14
One of the world's leading international fashion retailers MANGO, will extend its online presence on Myntra.com from August 2014. Through this association, Myntra.com has taken one step further in making international fashion accessible to shoppers in the country with the widest assortment of style from MANGO’s international collection.
 
Starting August 2014, Myntra.com will offer over 800 styles for women starting from as low as INR 700 for basics going up to INR 16,000 for limited edition collections. The women's range would include everyday wear as well as office staples such as shirts, suits and tops along with a huge variety of dresses as part of their evening wear collection. Additionally, ‘H.E. by MANGO', the range for men and MANGO Kids, will be available on the portal later this year. With this alliance, MANGO will leverage Myntra.com’s vast shopper base and reach across India to strengthen its presence in one of the fastest growing retail markets in the world.
 
Mango has been at the forefront of the fashion retail revolution and the brand has almost become synonymous with the term, ‘fast fashion’. Dressing up the modern, urban women for her daily needs has been MANGO’s winning formula.
 
Jaime Mur, MANGO Country Manager for India, South Korea, Japan and Sri Lanka: “It is a pleasure for MANGO to extend its footprint in India through MYNTRA.COM. We believe this long term partnership will bring both MANGO and MYNTRA to a new level in the always exciting India fashion market. Our strong ties will be beneficial not only for fashion conscious woman in India but also for men and kids soon since we are planning to bring our other lines H.E. by Mango and MANGO KIDS during 2014.”
 
Commenting on this partnership, Ashutosh Lawania, co-founder, Myntra said, “As India's leading e-commerce platform, it made perfect sense to add MANGO to our existing international brand portfolio which represents style, quality and high fashion. We are thrilled to partner with this global high street fashion brand which already has a loyal fan following in India."
 
He further added, "With this association, fashion conscious consumers will soon be able to access the widest collection of the latest Autumn/Winter’14 styles from MANGO right at their doorstep.”
 
Earlier this year, Myntra.com partnered with famous international brands like Desigual, 883 Police, Scotch & Soda, Supra, Jansport etc to offer exclusive collections to Myntra shoppers across the country. Today, Myntra also offers collections from world renowned designers like Anita Dongre, Rakesh Pratap Singh, Manish Arora and exclusive designer wear from Stylista.
 
MANGO is Spain’s second largest exporter of women’s fashion. Its concept is based on an alliance between a quality product, in accordance with the latest fashion trends, and an affordable price. The brand image is reinforced by its company-owned stores, which represent a calling card for the brand and create a dynamic image in accordance with the personality of its customers.
 
MANGO currently has a total of 2,700 stores in 107 countries worldwide.
 

Myntra.com

Must ReadView All

Textiles | On 25th May 2017

Huntsman and Clariant to have merger of equals

Huntsman Corporation and Clariant have announced that their boards of ...

Courtesy: CBRE

Apparel/Garments | On 25th May 2017

European cities preferred for retailer expansion: CBRE

European cities were the preferred new destination for international...

Apparel/Garments | On 25th May 2017

Guess records $458.6 million revenue for Q1 2018

For the first quarter of fiscal 2018, the net revenue of American...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search