Yepme.com, India’s biggest online fashion brand has launched its latest television ad campaign featuring Esha Gupta. The one-minute video features Esha in Yepme’s latest Spring-Summer Collection 2014. The television campaign is being aired across DTH landing channels such as Tata Sky, Dish TV, Airtel and Sun Direct, and will be also be highly visible on major youth and lifestyle channels through June. With this, Esha joins stars like Farhan Akhtar and Sonu Sood who endorse Yepme’s fashionwear.
The ad shows Esha offering a glimpse into Yepme’s colorful spring-summer collection with multiple changes in her attire. The fact that one can shop on Yepme through the mobile app has been smartly portrayed, as changes are shown happening with a tap on her mobile screen. Yepme.com is offering the clothes which Esha has worn in the commercial as a limited edition, ‘Esha Gupta Collection’.
Mr. Vivek Gaur, Co-founder and CEO, Yepme.com said, “Women have really taken to online shopping and form a sizeable part of our customer base. Esha Gupta perfectly embodies Yepme’s take on the modern Indian woman who is independent, stylish and confident. We are thrilled to have Esha on board to sport our latest spring-summer collection that infuses a sense of style in shades of playfulness to create contemporary designs that capture the spirit of women today. This collection is all about new feminine trends to make your wardrobe perky, preppy & chic, and is displayed beautifully in the new commercial.”
Ms. Esha Gupta said, “Yepme is India’s biggest online Fashion brand, and I am very excited to be endorsing their vibrant new collection of women’swear. I believe fashion in its truest sense is style that is easily available to all, and Yepme has done just this by giving people the latest styles at the click of a button. I personally love Yepme’s clothing line and I am glad to be a part of the fashion revolution that they are creating.”
The television commercial has been shot by advertising and film-making agency Le Dispensary, led by the award winning director, Sam Ahmed.
Launched in August 2011, Yepme is India’s first Online Fashion Brand which caters to young men and women between 20 and 29 years of age. It services over 1000 cities monthly and delivers close to 500,000 units to its customers every month. Yepme’s mission is to democratize fashion in India.