Home / Knowledge / News / Apparel/Garments / Specialty lingerie brand Elila completes 10 years
Specialty lingerie brand Elila completes 10 years
24
Jul '14
Elila, the specialty lingerie brand for full figure women, turns ten. Created in 2004, Elila designs each piece in its intimate apparel line with top shelf, top quality avant-garde materials, while maintaining a distinct focus on detail to create items that scream comfort. Ensuring the wearer feels more confident from the first snap, Elila strives to empower women by producing garments with unparalleled support, making a difference where it matters. 
 
"I felt there was a definite void in the market for well-made basic supportive everyday garments for full figure women. That's where we started." states Ellen Jacobson, owner of Elila.
 
The average American woman is about 25 pounds heavier than she was in 1960. Yet women's plus-size clothing, still makes up only about 9 percent of the $190 billion spent annually on clothes (Source: AP). Plus size women have few offerings made to fit their curves, lingerie included.
 
Wrongly-fitted bras can lead to back pain, nausea, and light-headedness. 80% of women do not wear the right brassiere.
 
Today, Elila's 33-piece collection includes both casual and specialty wear, including nursing and sports bras. Each garment has been handcrafted to provide the wearer with optimum levels of comfort, control, and enough "pretty" to make full-figured women feel sexy and supported all day (and all night).
 
"While filming the show, we came across several women that were only candidates for the Elila brand. Elila's superior products combined with Livirae's knowledge of fit and body proportions allows us to fulfill the needs for women with robust curves, " states Molly Hopkins, co-owner of Livirae Lingerie and co-host of the Lifetime show "Double Divas."
 
As the combination of fashion and functionability is vital to Elila, the brand has also been a pioneer in the market by introducing seasonal color palettes to key collections, offering the full figure woman with I-definitely-want-to-wear-that color in sizes 34-54 | B-N cups. "The Elila Longline Bra is my absolute favorite. Not only does it provide great support that accentuates my womanly curves, I look and feel elegant wearing it too!" exclaims model, Asia M'onet.
 
Elila has also reinvented itself across its social media platforms. Showing the brand has nothing to hide, the team has decided to bare it all. Behind the scenes spots, "Elila & Me" tutorials, well-being tips and "Dear Eli - Listen to your bra. It's got a lot of venting to do" are but a few of the ways the brand is reaching out to women, making seriously supportive full-figure lingerie accessible, fun and just a little bit cheeky.
 

Elila


Must ReadView All

Maintain NAFTA trucking provisions: AAFA, US trade bodies

Apparel/Garments | On 22nd Nov 2017

Maintain NAFTA trucking provisions: AAFA, US trade bodies

The American Apparel & Footwear Association (AAFA) recently joined...

Vietnam’s textile & garment exports cross $24bn till Oct

Textiles | On 22nd Nov 2017

Vietnam’s textile & garment exports cross $24bn till Oct

Vietnam earned $24.372 billion from textile and garment exports in...

Karl Mayer unveils TMJ 4/1-T terry warp knitting machine

Textiles | On 22nd Nov 2017

Karl Mayer unveils TMJ 4/1-T terry warp knitting machine

Karl Mayer, a technology and market leader in textile machinery from...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search